Italian luxury fashion house MISSONI presented the Resort 2023 Womenswear Collection, with a lookbook captured by Anton Gottlob. Newly appointed Creative Director Filippo Grazioli introduced a collection mixing brand’s signature codes with his personal language. The New Missonism collection re-signifies letters that matter to the brand introducing a new Missoni era. The stars of the lookbook are models Beauise Ferwerda, Ronja Berg and Elettra. In charge of styling was Lorenzo Posocco, with hair by Lorenzo Barcella and makeup by Sissy Belloglio.
A for Ageless. A transversal approach, acknowledging that age is only a mindset and clothing can eases such fluid take on the act of dressing.
C for Color. The alphabet of light: yellow, magenta and cyan, the primaries and their endless permutations. White, the sum of all colors, brighing lightness in. Graphic black and white that gives rhythm.
D for Discipline. A new mental order delimits the deregulation of patterns within the perimeter of a body conscious, precise silhouette: to-the-knee, verticalized by high slits, quick, fresh.
E for Everyday. A wardrobe designed to be worn day after day, effortlessly.
F for Fast. The speed and ease that come from spontaneity.
G for Glint. Metallic light that shines, mingling with color. Crystals that draw patterns and refract glimmer.
M for Monochrome. Color that is maximized in a single note; patterns that become texture and give movement to surfaces.
P for Pattern. The founding motifs of Missonism: fiammato, zig zig, stripes, patchwork, and rachel are blown-up, combined, morphed. Cuts and constructions create zig zags. Patchwork is a jacquard. Applied crystals create zigzag-like lines of light. Stripes multiply, shine, shimmer. Contrasting bands contain and define.
R for Roots. Sumirago, where it all began, is the backdrop.
S for Sensuality. The body is constantly felt. It peeps out, shines through, gleams.
T for Timeless. Pieces are conceived as objects that are both timely and timeless.
W for Wardrobe. An essential and extensible system of garments: cardigan, shirt, top, pencil skirt, trousers, slip dress. – from Missoni