French fashion brand VUARNET presented the Spring Summer 2023 Menswear Collection designed by Boramy Viguier, with a digital presentation, as a part of the ongoing Paris Fashion Week. The Summer Heights collection portrays the sacred values of the Alps showcasing Vuarnet’s earthly heritage. For this season, the brand presents technical mountaineering clothing and traditional garments made in France keeping utility in mind. A new line of sunglasses joins the long-standing Vuarnet collection, fully embracing the brand’s mineral lens technology, which is 100% natural and recycled.
SPRING SUMMER 2023 MENSWEAR COLLECTIONS
It’s the third campaign since the brand’s relaunch in September 2021. Summer Heights opens with a distinct Hitchcockian atmosphere that winks at the intimate relation between thriller films and the brand. Vuarnet takes on a flirty allure keeping Viguier’s essential mysticism. With an eye on the eye-catching nature of the mountains, and sensuality as the brand’s visual narrative. – from Vuarnet
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