Luxury house FENDI revealed the first look at their Fall Winter 2022.23 campaign captured by fashion photographer Craig McDean. In charge of styling were Melanie Ward and Ellie Grace Cumming, with creative direction from Ronnie Cooke-Newhouse and Karl Bolander, set design by Andrea Cellerino, and casting direction by Shelley Durkan. Beauty is work of hair stylist Anthony Turner, and makeup artist Peter Philips. Stars of the session are Bella Hadid, Julia Nobis, Rayssa Medeiros, Steph Shiu, and Victoria Fawole. The campaign brings a fresh balance of opposites such as past and future, strength and softness, structure and fluidity. Video direction by Julien Pujol.