Sportswear brand ADIDAS and Beyonce‘s IVY PARK unveiled their latest collaborative collection titled IVYTOPIA, that explores the collective connection people share after emerging from a period of isolation. The collection was inspired by natural and supernatural elements, and it brings swimwear and modern silhouettes created with every body in mind, in shades of quartz (off white), pyrite (silver), lapis lazuli (shock cyan), hawk’s eye (khaki) and jasper (solar yellow), with a mystical crystal and floral-inspired print. For the season adidas and Ivy Park fuse natural and organic elements with futuristic details and shapes. The collection also includes childrenswear, with a large selection of fashion, swim and activewear for kids of all ages. Among the stars of the campaign are Irina Shayk, Joan Smalls, Adut Akech, Alva Claire and Harvey Newton-Haydon.
“IVYTOPIA footwear styles include the iconic Stan Smith which has been re-worked with a bold and slightly futuristic look, creating an aesthetic that is defined by contrasts. Additionally, there are both a new iteration of the Savage sneaker with intricate paneling and lines that take the spotlight thanks to punctuating pops of color and an updated version of the mule, accentuated with sharp lines with a light-mesh fabric that ties into the apparel. The offering is rounded out with the Ultra Boost in engineered knit which provides a light touch through design and feel.” – from adidas
The collection features sizes from XXXS to XXXXL, with price range from $30 to $200 USD. The IVYTOPIA will be available online at adidas.com on July 21st, and from July 22nd in select stores, globally.