Jennifer Lopez celebrated her 53rd birthday with the release of the brand new JLo Body line, a part of her growing brand JLo Beauty. She presented a new collection of bod ycare, aimed at the help our body’s specific and unique needs. The first product of the line is FIRM + FLAUNT™ Targeted Booty Balm, made to firm and hydrate skin and fade the appearance of stretch marks. New product was presented with a campaign starring Jennifer herself, captured by photographer Daniella Midenge, with styling by Rob Zangardi. In charge of hair styling was Chris Appleton, with makeup by Mary Phillips and nails by Tom Bachik.