London-based fashion house SELF-PORTRAIT presented the Spring Summer 2023 Collection preview starring supermodel Gigi Hadid, captured by photographer Tyrone Lebon. In cahrge of styling was Alex Harrington, with hair by Akki Shirakawa and makeup by Nadia Tayeh. The preview captures the sensuality of the inspiration for the Spring Summer 2023 collection captured against New York’s urban and electric backdrop. The campaign replaces the traditional fashion show format, and showcases the spirit of the brand’s Spring/Summer 2023 collection. The collection introduces new designs and details, in a bright and joyful colour palette. Effortless yet impactful, styles for the season include shift mini dresses, lace separates, elegantly easy going gowns and statement swimwear.
We wanted to preview our new collection in an interesting way – taking the collection to the streets rather than on the runway, and seeing them in a natural and urban setting which feels more connected to us as a House and to our customers. Gigi really captures the electricity of these new designs against New York City’s vibrant backdrop. She and Tyrone Lebon formed a magical partnership in bringing the spirit and sensibility of our brand to life for this special preview. – Han Chong, self-portrait Founder and Creative Director
One of the things I love most about my job is the opportunity to build creative relationships. Collaborating with Han and the self-portrait team was so much fun and felt familiar in all the right ways. – Gigi Hadid