Luxury house MAX MARA unveiled its Spring Summer 2023 The Blue Horizon Womenswear Collection, that explores the casual elegance of Riviera style and the sunny beaches of the 1920s, on September 22nd, during the ongoing Milan Fashion Week. The collection was inspired by Renee Perle, known as the first muse of the famous French photographer Jacques Henri Lartigue, and Irish architect, furniture designer, and pioneer of the Modern Movement in architecture Eileen Gray. This season’s key looks include backless tanks, voluminous canvas sailor pants, long skirts, and extravagant organza bows with floral prints. The coats are reimagined to emanate the delicate allure of beach robes. The Italian brand made the collection not only to to be worn, but to be lived in.
“As Renee Perle personifies the fashion, so Eileen Gray personifies the architecture. At Roquebrune-Cap-Martin Gray built E1027, a seaside villa for herself and her lover, showcasing her uniquely feminine take on modernism. ‘The poverty of modern architecture stems from the atrophy of sensuality’, she said. Challenging the rigid rectilinearity of the masculine masters, Gray’s floorplan incorporates the occasional curve. Max Mara follows suit with sinuous bias cutting and the brave new femininity also manifests itself in extravagant organza bows printed with flowers in Perlesque ‘art vernaculaire’ style.” – from Max Mara