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NYFW: TOMMY HILFIGER Introduces TOMMY FACTORY Fall 2022 Collection

Tommy Hilfiger presents first-of-its-kind simultaneous IRL and URL runway show for the TOMMY FACTORY Fall 2022 Collection

©Tommy Hilfiger

American fashion house TOMMY HILFIGER presented the TOMMY FACTORY Fall 2022 Collection with a show held on September 11th during the ongoing New York Fashion Week. For this season, Tommy Hilfiger dedicated the collection to Andy Warhol’s iconic NYC factory and celebration of pop culture and creative expression. The first-of-its-kind simultaneous IRL and URL runway show immersed guests in the creative playground of Tommy Factory, inviting them to experience the making of a fashion show with a cast of forward-thinking artists, celebrating boundary-pushing collections and creativity across all worlds. The show aslo unveiled the new TH Monogram, created in partnership with illustrator and graphic designer Fergus Purcell and a brand new collection designed with British designer Richard Quinn.

FALL WINTER 2022.23 COLLECTIONS

©Tommy Hilfiger

WELCOME TO TOMMY FACTORY – THE MAKING OF A FASHION SHOW. A homecoming to our creative heart, this Fall 2022 we pay tribute to Andy Warhol’s iconic NYC factory, where he brought together fashion, art, music and entertainment. From our new TH Monogram designed in partnership with Fergus Purcell to our boundary-breaking collaboration with British designer, Richard Quinn, this Fall we’re colliding the classic with the new to light up what’s next. Remixing traditional Americana codes with a contemporary, streetwear-inspired twist. Clashing bold pop colors, reimagining proportions and restyling heritage classics in unexpected ways. This is modern prep, for all. An inclusive celebration of pop culture and creativity, across all worlds from IRL to URL – this is Tommy Factory. – Tommy Hilfiger

©Tommy Hilfiger
©Tommy Hilfiger

A curated cast of next-generation photographers, videographers and artists created live art at the show and gave audiences full access to backstage preparations of the show – including hair, make-up, first looks and set design. Live set creation featured local NY talent, including Scotty Selvin, set designer; Gabe Rozzell, airbrush artist; Print Mafia & Made By Crack, screen printer; Te’an Archer, wheatpasting; Bladi, photographer; Risa Andy, live printing and wheatpasting; and graffiti artists Kyzer, OM!, Humane and DNTWATCHTV. Their content was broadcast alongside the show as part of the physical set, in the livestream within the TOMMY PLAY experience on Roblox and across the brand’s channels. – from Tommy Hilfiger

©Tommy Hilfiger
©Tommy Hilfiger

The show was opened by Jalin Johnson and featured a diverse cast of models including Lila Moss, Winnie Harlow, Alton Mason, Amelia Gray, Duckie Thot, Hari Nef, Julia Fox, Paloma Elsesser, Parker van Noord, Precious Lee, Ashley Graham and more on the physical runway – as well as Bob Colacello, Warhol’s right-hand-man and editor of Interview magazine and American actress and model Donna Jordan, well-known as a Warhol Superstar. Avatar stars from Superplastic Janky, Guggimon and Dayzee took to the virtual runway in TOMMY PLAY wearing Tommy Hilfiger x Richard Quinn and made a special appearance at the IRL event through digital innovation.

©Tommy Hilfiger
©Tommy Hilfiger
©Tommy Hilfiger

An assortment of menswear, womenswear and gender-inclusive styles were available to purchase in real time the moment they hit the runway, through the brand’s signature ‘See Now, Buy Now’ concept, with exclusive digital products available on Roblox. The collections are now available across the brand’s global channels, in retail stores and at select wholesalers.

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