London based brand KNWLS presented its Fall Winter 2022 Precious Collection with a campaign starring actress Julia Fox lensed by fashion photographer Elizaveta Porodina. In charge of styling was Georgia Pendlebury, with set design from Afra Zamara, and casting direction by Anita Bitton. Beauty is work of hair stylist Soichi Inagaki, makeup artist Ana Takahashi, and manicurist Sylvie Macmillan.
London-based fashion brand KNWLS unveiled its Fall Winter 2022 Precious Collection with a striking campaign starring actress and fashion personality Julia Fox, photographed by acclaimed fashion photographer Elizaveta Porodina. The collaboration brings together KNWLS’ provocative vision of contemporary womenswear with Fox’s unmistakable presence and Porodina’s experimental approach to fashion photography.
For the KNWLS Fall Winter 2022 campaign, titled Precious, Julia Fox embodies the confident and uncompromising femininity that has become central to the London label’s identity. Known for body-conscious silhouettes, unconventional construction and a distinctly rebellious attitude, KNWLS continues to explore the tension between sensuality, strength and vulnerability through its Fall Winter 2022 collection.
The KNWLS Precious Collection builds on the brand’s recognizable design language with sculpted silhouettes, fitted pieces and experimental proportions that reinterpret traditional ideas of femininity. The collection reflects the label’s distinctive take on modern dressing, balancing an underground London sensibility with an increasingly international presence within contemporary fashion.
Julia Fox proves a natural choice to front the campaign. The actress and style figure has become known for her fearless approach to fashion, regularly embracing experimental designers, unconventional silhouettes and boundary-pushing styling. Her highly individual visual identity aligns with the attitude of KNWLS, giving the Julia Fox x KNWLS campaign an energy that feels both raw and carefully constructed.
Behind the camera, Elizaveta Porodina translates the collection into a surreal visual narrative through her signature use of dramatic lighting, saturated color and expressive composition. Porodina’s photography creates an atmospheric setting for the KNWLS designs, transforming the campaign into a series of images that blur the boundaries between conventional fashion photography and experimental portraiture. Fox becomes both model and character within this carefully constructed visual world.
Styling for the KNWLS Fall Winter 2022 Precious campaign was handled by Georgia Pendlebury, whose approach emphasizes the collection’s distinctive silhouettes and provocative character. The surrounding environment was created by set designer Afra Zamara, helping establish the campaign’s immersive visual atmosphere, while Anita Bitton was responsible for casting direction.
Beauty further amplifies the transformative character of the images. Hairstylist Soichi Inagaki created Julia Fox’s hair looks, with makeup by Ana Takahashi and manicure by Sylvie Macmillan. Together, the creative team develops a beauty direction that complements both Porodina’s photographic treatment and the strong visual codes of the KNWLS collection.
Founded in London, KNWLS has emerged as one of the notable names within a new generation of British fashion labels, developing a recognizable aesthetic built around subversive femininity, corsetry-inspired construction and body-conscious design. The brand’s collections frequently combine references to underground culture and early-2000s fashion with a distinctly contemporary approach to silhouette and fabrication.
The KNWLS Fall Winter 2022 Precious campaign starring Julia Fox captures that identity through the combined perspectives of Fox, Porodina and the wider creative team. The result is a campaign that places character and attitude alongside the clothes themselves, presenting the collection through an expressive visual language that reflects KNWLS’ position within contemporary London fashion.
Bringing together Julia Fox, KNWLS and Elizaveta Porodina, the Precious campaign stands as a memorable interpretation of the brand’s Fall Winter 2022 collection, merging provocative fashion, experimental photography and contemporary celebrity culture into a singular visual statement.
