Luxury fashion house MONCLER presented the sixth drop of their iconic Maya 70 jacket specially designed by Valentino‘s creative director Pierpaolo Piccioli. The star of the campaign is model Kristen McMenamy, wearing a limited-edition anniversary version of the Moncler Maya down jacket for women and men. Originating in the 1950s, the Maya has evolved over the decades with various iterations and evolutions to become one of the most cherished styles. The style is a couture yet laid-back take on the Moncler classic, as Piccioli merges a fashion aesthetic with sports fabrics in his interpretation of the Maya.
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SHOP MONCLER MAYA JACKET:
I imagined a comfortable, relaxed, and nonchalant jacket in nylon laqué. The major challenge was the padded squares, profiled in the same fabric, joined together with manually applied fabric knots. I am fascinated by sport outerwear opportunities: within this frame, concrete benefits and stylish gems come together,” says Pierpaolo Piccioli, who chose supermodel Kirsten McMenamy for the campaign, adding “Kirsten is an artist, an interpreter: she was born for the scene and perfectly knows how to have fun on the set. Her versatile, histrionic aura permeates the atmosphere with contagious energy. That energy is what makes our job not only quality-driven, but funny and unique. – Pierpaolo Piccioli
Emphasizing Moncler’s incredible record of creative collaboration, CEO and Chairman Remo Ruffini invites 7 designers who have shaped the brand to interpret the Maya jacket anew. The Maya 70 Collaborations have given birth to 7 unique and inimitable designs that radiate the core DNA of Moncler. Starting on October 15th, a new designer interpretation will drop each week, with creations from Thom Browne, Hiroshi Fujiwara, Rick Owens, Pierpaolo Piccioli, Francesco Ragazzi, Giambattista Valli, and Pharrell Williams.
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