The Pantone Institute has announced the color of the year 2023 and it’s – PANTONE Viva Magenta 18-1750. A shade rooted in nature, inspired by the red of cochineal, it promotes a joyous and optimistic celebration.
This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all. – from Pantone.
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For 24 years, Pantone’s Color of the Year has influenced product development in multiple industries, including fashion, home furnishings, and industrial design. Brave and fearless, PANTONE Viva Magenta 18-1750 vibrates with vim and vigor.
In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.
– Leatrice Eiseman, Executive Director, Pantone Color Institute.
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