Italian fashion brand ETRO unveiled its Fall Winter 2023.24 Collection, that pays tribute to both brand’s heritage and the designer’s own personal past, on January 15th, during the ongoing Milan Fashion Week. For his first men’s collection for Etro, titled ETROMATTERS, designer Marco De Vincenzo fuses the public and the private, the homely and the social. The collection highlights fabrics and domesticity. The looks stimulate both sight and touch, with 3D crochet fruit growing on jumpers, melton patches defining jacket collars, psychedelic swirls liquefying on fuzzy pullovers.
“The creative path originates in the sense of reassurance offered by a jacquard velvet blanket, which Marco cherished as a child and whose pattern is reproduced onto broad woolen coats and jackets. Tactility is key, with jacquard and weaving overtaking print.
Domestic camouflage is the thing: upholstery fabrics are cut into blusons, long shirts and overalls recall curtains, dress shirts resemble tablecloth. Teddy shorts and tops provide further homely coziness. Hidden from sight, patterned linings are a private pleasure that further augments the play of motifs and textures, with tartan – an early Etro success – in a leading role. Tailored pieces are slim and elongated. At night, little flowers bloom over smoking lapels and cummerbunds.” – from Etro
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