Sportswear giant Nike and luxury jewelry brand Tiffany & Co. took to Instagram yesterday to announce the upcoming collaboration. The brands posted a photo of a Nike shoe box in a characteristic “Tiffany blue” shade with a simple caption reading “Nike x Tiffany & Co, a legendary pair.” (Image courtesy of Instagram @nike @tiffanyandco)
A collaboration has been rumoured since last week, when the early shots of the Tiffany & Co. x Nike Air Force 1 Low were leaked. The images show the shoes with a luxe gray suede upper, embellished by pebbled leather Swooshes in a Tiffany blue, and a jewelry piece atop the heels. The pair is expected to release this spring, with the retail price of $400 USD.
The New York based jeweller has been acquired by the world’s largest luxury goods company, LVMH, in 2019, whose owner Bernard Arnault replaced Elon Musk as the world’s most wealthy person last month. The brand posted, Arnault’s son, Alexandre Arnault as the executive vice president of product and communications, and the brand has since worked with Supreme, launched an NFT programme and enlisted Beyoncé and Jay-Z for an ad campaign.