• Latest
The Woolmark Company Teams Up With Luna Rossa Prada Pirelli

The Woolmark Company Teams Up With Luna Rossa Prada Pirelli

January 16, 2023
Tommy Hilfiger Formula 1: From Hip-Hop Cool to the Fast Lane – Is This the Brand’s Winning Move?

Tommy Hilfiger Formula 1: From Hip-Hop Cool to the Fast Lane – Is This the Brand’s Winning Move?

July 10, 2025
ArdAzAei

The Folded Sea: ArdAzAei Fall Winter 2025 Collection

July 10, 2025
Giorgio Armani Kith

Giorgio Armani and Kith Launch Summer 2025 Collection

July 10, 2025
Between the Gaze and the Touch: Interview With Spyros Rennt

Between the Gaze and the Touch: Interview With Spyros Rennt

July 10, 2025
ISSEY MIYAKE MEOW

BAO BAO ISSEY MIYAKE Introduces Playful MEOW Series

July 10, 2025
Lever Couture

Anatomy of Identity: Lever Couture Fall Winter 2025 Collection

July 10, 2025
by FANG

Discover by FANG Fall Winter 2025.26 Couture Collection

July 10, 2025
The New Vantage S Marks a Return to Aston Martin’s ‘S’ Icons

The New Vantage S Marks a Return to Aston Martin’s ‘S’ Icons

July 10, 2025
END x adidas HRMY ‘Corner Shop’ Pays Tribute to British Streets

END x adidas HRMY ‘Corner Shop’ Pays Tribute to British Streets

July 10, 2025
Viktor & Rolf’s ‘Angry Birds’ Soar and Sink in Haute Couture FW25

Viktor & Rolf’s ‘Angry Birds’ Soar and Sink in Haute Couture FW25

July 10, 2025
Glenn Martens Channels Flemish Gothic for Maison Margiela Artisanal 2025

Glenn Martens Channels Flemish Gothic for Maison Margiela Artisanal 2025

July 10, 2025
Sienna Martz: Weaving Sustainability and Emotion into Sculpture

Sienna Martz: Weaving Sustainability and Emotion into Sculpture

July 9, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

The Woolmark Company Teams Up With Luna Rossa Prada Pirelli

The Woolmark Company and Prada’s Luna Rossa Prada Pirelli team unveil Merino wool garments as they set sail for the 37th America’s Cup

January 16, 2023
in Capsule Collections, Sportswear
0
Share on FacebookShare on Twitter
©The Woolmark Company

The Woolmark Company and Luna Rossa Prada Pirelli have unveiled the ground-breaking technical team kit to be worn as it vies for victory during the 37th America’s Cup. Returning as the official technical partner for the Luna Rossa Prada Pirelli sailing team, The Woolmark Company has worked closely with the Luna Rossa Prada Pirelli product development team to expand the current kit to include performance-first apparel for cycling, running and gym-based training activities. With a focus on technical performance, and the added benefit of protecting the ocean, Merino wool proves to be the added element for Luna Rossa Prada Pirelli.

SPORTSWEAR

©The Woolmark Company
©The Woolmark Company

The new custom-made kit includes Merino wool-rich T-shirts, hoodies, shorts, leggings, a cycling suit, a waterproof jacket and a revolutionary ultralight windbreaker. At just 60gsm, the 55% Merino wool windbreaker is wind-proof thanks to the density of the weave, and the presence of Merino wool ensures superior breathability. The cycling suit has also been specially designed to meet the demanding conditions the Luna Rossa Prada Pirelli team will face. Using an innovative Merino wool-rich fabric, the interlock suit delivers enhanced temperature regulation and moisture management benefits, excelling in different weather conditions and intensity levels. – from The Woolmark Company

©The Woolmark Company

Product innovation has once again been a crucial factor when designing the technical kit for the Luna Rossa Prada Pirelli team. With a focus on lightness, elasticity, strength and moisture wicking properties, our internal experts met with the Luna Rossa Prada Pirelli product development team armed with a selection of the best commercially available Merino wool fabrics. Where further development was needed, the teams worked together to create unique fabrics destined to deliver the added element. – explains The Woolmark Company Managing Director John Roberts

©The Woolmark Company

The original performance fibre, Merino wool has the versatility to enhance performance across key on-shore and offshore activities. The partnership once again celebrates Merino wool as the added element that unlocks greater sporting performance, but also as a key material created in – and defined by – the forces of nature, put to the ultimate test by this elite sailing team. Passionate about improving ocean health and reducing its impact, the Luna Rossa Prada Pirelli team once again turns to wool – a fibre praised for its biodegradable nature, backed by science which shows the fibre does not contribute to microplastic pollution. – from The Woolmark Company

©The Woolmark Company
©The Woolmark Company

I am pleased about the renewal of the technical partnership with The Woolmark Company, on the road to the 37th America’s Cup. Wearing good quality sportswear for a team like Luna Rossa Prada Pirelli means enhancing our performance. After testing the garments in a wide range of conditions during the previous America’s Cup, we discovered the unique properties of Merino wool in terms of elasticity, breathability, comfort, insulation, and water resistance. Having had an excellent experience with these uniforms, we took the opportunity to develop a training kit together, exploiting the features of this natural fibre that, moreover, is perfectly in line with our lifestyle and the sustainability policy pursued by Luna Rossa Prada Pirelli. – Max Sirena Team Director and Skipper of the Luna Rossa Prada Pirelli team

©The Woolmark Company
©The Woolmark Company

Luna Rossa Prada Pirelli and The Woolmark Company consolidate their joined commitment in terms of innovation, technology and social responsibility by renewing their technical partnership. The last edition proved how Merino wool is the perfect partner to ensure high-quality performances thanks to its natural qualities. We are pleased to extend the presence of this 100% natural fibre also in the training uniforms, underlining once again the team’s commitment to safeguarding the oceans. – Prada Group Marketing Director & Head of Corporate Social Responsibility Lorenzo Bertelli

©The Woolmark Company
©The Woolmark Company
Tags: capsule collectionsmenswearsportswear
admin

admin

Related Posts

Tommy Hilfiger Formula 1: From Hip-Hop Cool to the Fast Lane – Is This the Brand’s Winning Move?
Cinema

Tommy Hilfiger Formula 1: From Hip-Hop Cool to the Fast Lane – Is This the Brand’s Winning Move?

July 10, 2025
Clipse Teams Up with Carhartt WIP for Rugged New Capsule
Capsule Collections

Clipse Teams Up with Carhartt WIP for Rugged New Capsule

July 9, 2025
adidas Originals Superstar
Ad Campaigns

Missy Elliott and Jennie Front adidas Originals Superstar Revival

July 8, 2025
KENZO FUTURA 2000
Capsule Collections

KENZO and Futura 2000 Unveil Limited Edition Collaboration

July 4, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.