Fashion house WOOYOUNGMI unveiled its Spring Summer 2023 campaign featuring models Eduards Kraule and Niki Geux lensed by photographer Johnny Dufort. In charge of styling was Marco Van den Hove, with casting direction from Angus Munro, and production by DoBeDo Represents. Beauty is work of hair stylist Gary Gill, and makeup artist Lynsey Alexander.
“The silhouette amplifies expressions observed in the brand’s early work: a boyish contrast between volumes, very skin-tight as if outgrown or very generous as if made to grow into, which inevitably evokes the dress codes of the late-1990s skateboarding community interpreted in workwear as well as tailoring. It’s a wardrobe shared between men and women: scaled up and down for fit and feel in a free exchange between masculine and feminine codes.” – from Wooyoungmi