Fashion house H&M unveiled its Spring Summer 2023 campaign, inspired by the freedom of a mythical island Isla Hennes, captured by photographer Tom Johnson. In charge of styling was Jorden Bickham, with casting direction from Piergiorgio Del Moro, and production by North Six. Beauty is work of makeup artist Marcelo Gutierrez. Stars of the session are top models Mica Argañaraz, Nora Attal, Paloma Elsesser, Rebecca Leigh Longendyke, Amelia Gray, Caren Jepkemei, and Ruiqi Jiang.
At H&M, we see identity as a spectrum of possibilities. We hope this collection encourages our customers to travel through different aesthetics and that they’re as inspirited by the elevated and eclectic pieces as we are. – Eliana Masgalos, H&M Concept Designer
“Isla Hennes is the style destination for Spring 2023. With charisma, adventure and creativity around every corner, the island calls for experimentation, encouraging you to try something new. Azure waters promote vivid colour palettes, while inviting meadows are reminiscent of the collection’s botanical influences. Will the island’s art biennale sculptures inspire you to style a contemporary 3D silhouette? Or may the wild flora tempt you to try a graphic print? Travel the island to find unique styles, ideas and inspiration. This is a destination for transformation.” – from H&M