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Travel Through Style: H&M Spring Summer 2023 Collection

Discover H&M's SS23 campaign lensed by photographer Tom Johnson

March 31, 2023
in Ad Campaigns, Female Models, Hennes and Mauritz, Mica Arganaraz, Nora Attal, Paloma Elsesser, Rebecca Leigh Longendyke, Spring Summer 2023 Campaigns, Womenswear
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H&M
©H&M, Photography by Tom Johnson

Fashion house H&M unveiled its Spring Summer 2023 campaign, inspired by the freedom of a mythical island Isla Hennes, captured by photographer Tom Johnson. In charge of styling was Jorden Bickham, with casting direction from Piergiorgio Del Moro, and production by North Six. Beauty is work of makeup artist Marcelo Gutierrez. Stars of the session are top models Mica Argañaraz, Nora Attal, Paloma Elsesser, Rebecca Leigh Longendyke, Amelia Gray, Caren Jepkemei, and Ruiqi Jiang.

SSENSE GLOBAL
H&M
©H&M, Photography by Tom Johnson
H&M
©H&M, Photography by Tom Johnson

At H&M, we see identity as a spectrum of possibilities. We hope this collection encourages our customers to travel through different aesthetics and that they’re as inspirited by the elevated and eclectic pieces as we are. – Eliana Masgalos, H&M Concept Designer

H&M
©H&M, Photography by Tom Johnson
Womenswear
©H&M, Photography by Tom Johnson

“Isla Hennes is the style destination for Spring 2023. With charisma, adventure and creativity around every corner, the island calls for experimentation, encouraging you to try something new. Azure waters promote vivid colour palettes, while inviting meadows are reminiscent of the collection’s botanical influences. Will the island’s art biennale sculptures inspire you to style a contemporary 3D silhouette? Or may the wild flora tempt you to try a graphic print? Travel the island to find unique styles, ideas and inspiration. This is a destination for transformation.” – from H&M

Womenswear
©H&M, Photography by Tom Johnson
Womenswear
©H&M, Photography by Tom Johnson
Womenswear
©H&M, Photography by Tom Johnson
Tags: ad campaignsss23Top ModelsWomenswear

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