Fashion houses H&M and MUGLER presented a video, that celebrates their collaboration, featuring rising stars Amaarae, Shygirl, Eartheater, and Arca, who recorded their own take on Stardust’s 1998 dance hit Music Sounds Better With You. In charge of video direction was Torso, with music direction from Ashland Mines, movement direction by Malik Le Nost, and coreography by Traci Young-Byron. Styling is work of Haley Wollens, with art direction from Sandberg & Timonen, casting direction by Julia Lange and Max Märzinger, set design by David White, and production by Division. Beauty by hair stylist Eugene Souleiman, makeup artiist Lucy Bridge, and manicurist Sylvie Macmillan. Stars of the video are Jerry Hall, Imaan Hammam, Mariacarla Boscono, Anna Ewers, Selena Forrest, Sora Choi, Lidia Judickaite, Aweng Chuol, Yilan Hua, Ariish Wol, Connie Fleming, Xu Meen, Cheikh Diakhate, Fernando Lindez, and Luthando Ngema. Designer Casey Cadwallader created a dramatic and empowering collection that celebrates freedom, self-expression and diversity, and offers a new take on Mugler‘s signature looks, and it also includes several archive remakes.
I was determined for this collection to be true Mugler. The details and quality of every piece had to be exactly as we do them, and I wanted to showcase the energy of Mugler, which has always been about clothes that allow for personal liberation. You can be so many different versions of yourself in Mugler. – Casey Cadwallader
“The silhouette of the collection is the recognisable Mugler fit of today; strong, big shoulders, a tight focus on the waist, an ode to the curves and lines of the body, a tribute to confidence. And yet, to nod to the vision of the House’s founder, alongside the contemporary designs, are a series of very special, limited-edition archive remakes, selected by Cadwallader for their contemporary resonance and their testimony to Mugler’s central role in the glory years of 80s and 90s catwalk drama. Every piece in the collection is a moment of fashion history – a chance for a global community of fans to own a piece of the brand’s legacy. Whilst the collection includes both menswear and womenswear and, the fluid transformational cross-gender styling that has always underpinned the Mugler ethos is central.” – from H&M
We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection. We were all honoured to get to know Manfred, and it feels very special that he was involved at the initial stages together with Casey and the house of Mugler. Casey has done such an incredible job at paying homage to history, and to the archive, while making the collection totally contemporary. Under him, Mugler has become one of the most innovative and exciting houses on today’s fashion landscape. – Ann-Sofie Johansson, creative advisor at H&M
It is truly an honour to collaborate with H&M. The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons. – Casey Cadwallader, creative director at Mugler
The Mugler H&M collection launches globally at select stores and on the H&M’s official site on May 11th.
