Squid Game star Hoyeon Jung takes the cover story of GQ Magazine US April 2023 Global Creativity Awards Issue captured by fashion photographer Elizaveta Porodina. In charge of styling was Dena Neustadter Giannini, with hair by Tiago Goya, makeup by Holly Silius and manicure by Yoko Sakakura. The tailoring was the work of Zoya Milentyeva, with set design by Nick Des Jardins and production by Alicia Zumback and Patrick Mapel. For the cover, Hoyeon Jung is wearing a full Louis Vuitton look.
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Squid Game star and international model Hoyeon Jung takes the cover story of GQ Magazine US’ April 2023 Global Creativity Awards Issue, photographed by acclaimed fashion photographer Elizaveta Porodina. Bringing together fashion, entertainment and contemporary creative culture, the striking editorial captures Hoyeon through Porodina’s distinctive visual language of saturated color, dramatic lighting and experimental portraiture.
For the GQ US April 2023 cover, Hoyeon Jung wears a full Louis Vuitton look, continuing the model and actress’ close relationship with the French luxury fashion house. The cover accompanies GQ’s Global Creativity Awards, celebrating influential figures whose work and ideas are shaping contemporary culture across fashion, entertainment and the creative industries.
Hoyeon Jung Covers GQ US April 2023
The Hoyeon Jung GQ cover story arrives following her extraordinary rise from internationally successful fashion model to globally recognized actress. Already established within the fashion industry before making her acting breakthrough, Hoyeon reached an entirely new audience with her role as Kang Sae-byeok in Netflix’s Squid Game.
The enormous international success of the Korean series transformed Hoyeon into one of the most recognizable new faces in entertainment. Her performance brought widespread attention while simultaneously introducing millions of viewers to a talent who had already built an impressive career on international runways and in fashion editorials.
For GQ’s Global Creativity Awards 2023, Hoyeon’s background across both fashion and acting makes her an especially fitting cover star. Her career represents the increasingly fluid relationship between different creative disciplines, where models become actors, performers become fashion figures and cultural influence extends across traditional industry boundaries.
Elizaveta Porodina Photographs Hoyeon Jung for GQ
Behind the camera, Elizaveta Porodina brings her recognizable photographic aesthetic to the GQ cover story. Known for pushing fashion portraiture beyond conventional editorial imagery, Porodina frequently works with intense colors, unexpected lighting techniques, expressive movement and surreal visual effects.
For Hoyeon Jung’s GQ US April 2023 editorial, that experimental approach creates a striking environment for the model and actress. Hoyeon’s expressive presence is amplified through Porodina’s treatment of color and light, resulting in portraits that feel simultaneously polished, unconventional and highly atmospheric.
The pairing is particularly effective given Hoyeon’s extensive modeling background. Her understanding of movement and transformation in front of the camera allows the editorial to move beyond straightforward celebrity portraiture, giving Porodina the opportunity to experiment with poses, silhouettes and visual composition.
The resulting images position the Hoyeon Jung x Elizaveta Porodina collaboration at the intersection of fashion photography and contemporary portraiture.
Hoyeon Jung Wears Louis Vuitton
For the cover, Hoyeon Jung is dressed in a full Louis Vuitton look, reinforcing her established connection with the Parisian luxury house.
Hoyeon’s relationship with Louis Vuitton developed alongside her international modeling career, with the Korean star appearing on the house’s runway before her breakthrough as an actress. Following the worldwide success of Squid Game, her connection to Louis Vuitton expanded further as she became a global ambassador for the brand.
Her Louis Vuitton GQ cover look therefore represents more than a conventional fashion credit. It reflects an ongoing relationship between Hoyeon and one of the world’s most influential luxury houses, connecting her fashion career with the global cultural profile she developed through acting.
For the GQ shoot, stylist Dena Neustadter Giannini incorporates the Louis Vuitton look into Porodina’s expressive photographic environment, allowing the clothes to become part of the editorial’s broader visual narrative.
From Squid Game to Global Fashion Star
Although Squid Game introduced Hoyeon Jung to a massive global audience, her career in fashion began years before the Netflix phenomenon.
Hoyeon established herself as a successful Korean model before moving onto the international fashion circuit, where her distinctive look and presence quickly attracted attention. She walked for major fashion houses and appeared in numerous editorials, building a reputation as one of South Korea’s most successful international models.
Her transition into acting marked a dramatic new chapter. Playing Kang Sae-byeok, Player 067, in Squid Game, Hoyeon delivered the performance that would turn her into an international screen star.
The role also demonstrated a different side of her creative abilities. Where fashion had required her to communicate through movement, expression and imagery, acting provided an opportunity to develop a character across a larger narrative.
This combination of fashion, acting and global cultural influence makes Hoyeon particularly relevant to GQ’s celebration of contemporary creativity.
GQ Global Creativity Awards 2023
The GQ Global Creativity Awards spotlight individuals making a significant impact across different areas of contemporary culture. Rather than focusing exclusively on one creative field, the initiative brings together figures from fashion, entertainment, art, design and other disciplines.
Hoyeon’s appearance in the GQ April 2023 Global Creativity Awards Issue reflects her rapid evolution as a multidisciplinary talent. Her career bridges Seoul and the international fashion capitals while connecting the worlds of modeling, television, luxury fashion and global popular culture.
The GQ portrait series captures that evolution through a fashion-focused visual approach, presenting Hoyeon not simply as the star of one of the world’s biggest television series, but as a creative figure whose influence extends well beyond the screen.
The Creative Team Behind Hoyeon Jung’s GQ Cover
Fashion editor and stylist Dena Neustadter Giannini was responsible for styling Hoyeon throughout the editorial, including the full Louis Vuitton look featured on the cover.
The beauty direction further emphasizes the visual character of Porodina’s photography. Tiago Goya was responsible for hair, while makeup artist Holly Silius created Hoyeon’s makeup looks. Yoko Sakakura completed the beauty team with manicure.
Zoya Milentyeva handled tailoring for the shoot, ensuring that each fashion look worked precisely within the editorial’s carefully constructed silhouettes and compositions.
The set was created by Nick Des Jardins, whose set design provides the environment for Porodina’s experimental portraiture. Production was handled by Alicia Zumback and Patrick Mapel, bringing together the extensive creative team behind the GQ story.
Hoyeon Jung’s Fashion Evolution
The GQ US April 2023 cover story also highlights Hoyeon Jung’s position as one of the leading figures connecting Korean entertainment with the international fashion industry.
Her rise reflects a broader transformation within global fashion and popular culture, where creative talent increasingly moves between markets and disciplines. Hoyeon’s career began in modeling, expanded internationally through fashion and then reached an unprecedented global audience through television.
Yet fashion remains a defining element of her public image. From runway appearances and magazine editorials to her work with Louis Vuitton, Hoyeon has developed a style identity characterized by experimentation and an ability to move between sophisticated luxury and more unconventional fashion concepts.
Porodina’s photography plays directly into that versatility. Rather than presenting Hoyeon through traditional Hollywood glamour, the GQ Global Creativity Awards cover shoot embraces a more artistic and expressive visual direction.
Hoyeon Jung Fronts GQ’s Celebration of Creativity
With Elizaveta Porodina behind the camera and Hoyeon Jung in Louis Vuitton, the GQ US April 2023 cover brings together several worlds that have shaped the Korean star’s career.
Fashion, photography, acting and contemporary culture converge throughout the story, reflecting the multidisciplinary spirit behind the GQ Global Creativity Awards 2023.
For Hoyeon, the cover represents another milestone in a career that has evolved rapidly from the runways of international fashion weeks to global television success. For Porodina, the editorial provides another opportunity to transform celebrity portraiture through her distinctive use of light, color and visual experimentation.
The Hoyeon Jung for GQ US April 2023 cover story ultimately presents the Squid Game star as more than an actress or model. Through Louis Vuitton fashion, Dena Neustadter Giannini’s styling and Elizaveta Porodina’s photography, GQ captures Hoyeon as part of a new generation of global creative figures moving effortlessly between fashion, entertainment and culture.
Photography © Elizaveta Porodina for GQ US
