Creative collective Atelier Jolie announced the collaboration with fashion brand Chloé – Chloé x Atelier Jolie, a ready-to-wear capsule collection that celebrates the essence of modern femininity. The capsule is co-designed by Gabriela Hearst and Angelina Jolie, and it highlights genuine connections among women while paying tribute to the both brands’ shared dedication to improving social and environmental sustainability through increased transparency and accountability. Parts of the capsule collection showcase the craftsmanship of artisans from a Fair Trade enterprise and spotlight social enterprises led by women. Multiple looks incorporate deadstock materials and lower-impact alternatives, further emphasizing their commitment to sustainability.
Very few luxury brands are a certified B Corp. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp. It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection. My earnings from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie. – Angelina Jolie
From the moment I heard about Angelina’s vision for Atelier Jolie, I believed in it. It is a way to elevate others through the beauty of garment-making and her deep respect for the environment. It’s an honour for me that Chloé will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloé so deeply. – Gabriela Hearst
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