
Transporting us back to cherished childhood memories of summer vacations, the Ernest W. Baker Spring Summer 2024 collection by Reid Baker and Ines Amorim draws inspiration from the ethereal and timeless moments spent with loved ones.
SPRING SUMMER 2024 COLLECTIONS
From the whimsical to the bittersweet, the collection takes us on a journey through an imagined fantasy holiday.

With a refreshing approach, the looks exude an otherworldly lightness, presenting a refined and pared-down aesthetic that embraces the brand’s signature codes. Playful updates are introduced, such as a pool slide sandal adorned with a bulky gold chain and a hotel towel styled to appear as if emerging from the water. The layering of jewelry takes inspiration from the ironic display of vacationers flaunting their personal style.

The color palette of the collection further enhances the fantastical atmosphere. Pink and purple hues are artfully combined in a lapel-less blazer, evoking a minimalistic ’80s vibe. Snakeskin boucle and a spider embroidered twin set reflect the surrealness of nocturnal insects encountered on a tropical getaway.

Holiday stereotypes become a source of inspiration for several looks. The cliché experience of fireworks is reinterpreted through gold stud appliqués adorning a leather sleeveless jacket, shorts, and a bag. A gold payette embroidered suit, styled with a black and gold hemp boucle vest, pays homage to nights spent stargazing.

In a nod to retro-futurism, repurposed vinyl sofa covers from the ’70s are transformed into garments and accessories that exude a nostalgic sentiment, perfectly aligned with the brand’s identity.

As the collection reaches its conclusion, a touch of dark complexity emerges, questioning the power of memory. It suggests that perhaps the reimagining of past experiences holds more allure than the reality itself. By selectively choosing what we remember, we risk disconnecting from our authentic selves. The collection invites contemplation, prompting us to ponder the possibility of rewriting the lines of our memories and questioning if we would seize the chance to do it all over again.

