Rihanna, the billionaire beauty magnate, is stepping down from her role as chief executive of her lingerie brand, Savage X Fenty. Hillary Super, former chief executive of Anthropologie Group and with extensive experience in leadership positions at Guess, American Eagle, Gap, and Old Navy, will be taking over as CEO and board member. Super expressed her excitement about joining Savage X Fenty and praised the brand’s commitment to inclusivity and fearlessness.
Despite stepping down as CEO, Rihanna will continue to play a leadership role as the executive chair. She founded Savage X Fenty in 2018 and has seen the brand make a significant impact in the lingerie and apparel industry. Rihanna emphasized that this is just the beginning for the brand and that they will continue to expand and connect with consumers.
Some industry experts see Rihanna’s decision to step down as CEO as a strategic move. They believe that by appointing a highly qualified successor like Hillary Super, Rihanna is positioning the brand for further growth and success. Additionally, considering Rihanna’s impending motherhood (she is soon to be a mother of two), this decision may allow her to balance her professional responsibilities while dedicating more time to her family.
Savage X Fenty has gained recognition for its commitment to inclusivity, featuring plus-size and LGBTQ+ models. The brand offers a wide range of sizes, from 30A to 46DDD for bras and from XS to 4X for underwear. Known for its extravagant fashion shows, Savage X Fenty has also made waves by casting Johnny Depp in their televised fashion show despite the controversy surrounding him.
