TAEYONG, a rising star in the Korean music industry, has been named the newest Global Brand Ambassador for LOEWE. TAEYONG, who is well-known for his one-of-a-kind personal style and his passion of fashion, has been a long-time supporter of LOEWE’s inventive design and workmanship. He frequently combines the label’s essential runway items with informal wardrobe staples in order to achieve a look that is current and fashion-forward. To celebrate his new job on a worldwide scale, TAEYONG will be in attendance at the forthcoming SS24 men’s runway show that will take place in Paris.
TAEYONG made his musical debut in 2016 as a member of the K-pop group NCT. Since then, he has established himself as a multi-talented artist by demonstrating exceptional performing abilities, engaging vocals, and visually captivating performances. As a member of NCT, NCT 127, and NCT U, he has topped many global charts with singles such as ‘2 Baddies,’ ‘Sticker,’ ‘Kick it,’ ‘The Seventh Sense,’ ‘BOSS,’ and ‘Baby Don’t Stop.’ He has also acquired worldwide fame because to his extensive repertoire of musical styles and his many guises. He concentrated on the lyrics and composing, and he tried to capture his feelings to the utmost extent possible on his debut solo album, which he titled SHALALA and published on June 5. As a direct consequence of this, the song was adored by fans all over the world, and as a result, it climbed to the top spot on the iTunes Top Albums Chart in 31 areas, the top spot on the iTunes Albums Chart globally, and the top spot on the QQ Music Digital Album Sales Chart in China. The title tune ‘SHALALA’ also climbed to the top spot on the iTunes Top Songs Chart in 14 different nations, and it shot all the way to the top spot on the real-time chart of Japan’s local platform AWA.
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Since its founding in Spain in 1846, LOEWE has been recognized as one of the most important luxury brands around the globe for more than 176 years. Since 2013, Jonathan Anderson has been responsible for the creative direction of the brand, ushering it into a new chapter and presenting it to the world as a house focused on craft and culture. This is evidenced by an intellectual yet playful approach to fashion, a bold and vibrant Spanish lifestyle, and an unmatched expertise with leather.
