Adidas has announced a new release of YEEZY inventory, featuring a selection of existing products to be made available in phases throughout the month of August worldwide. This release aims to continue supporting organizations combating discrimination and hate, including racism and antisemitism, with significant donations as previously communicated.
SNEAKERS
Similar to the May 2023 release, this second launch will include products introduced in 2022. Among the popular designs available will be the YEEZY BOOST 350 V2, 500, and 700, along with the YEEZY SLIDE and FOAM RNR.
Customers can purchase these products through various digital platforms, including the CONFIRMED app, adidas app, and adidas.com. Selected adidas wholesale partners will also participate in the release through their digital platforms exclusively. The release will begin on August 2nd and will be phased to manage demand and provide a fair and premium experience for consumers. The availability and timing of the release will vary depending on the location.
Adidas is committed to continuing its support for organizations fighting discrimination and hate, both existing and new partners. The company will maintain its contributions to the Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change. Additionally, adidas proudly collaborates with Robert Kraft’s Foundation to Combat Antisemitism (FCAS) to combat all forms of hate.
In an effort to create a more significant impact, adidas will demonstrate support for the Foundation to Combat Antisemitism by including blue square pins with selected products sold directly in North America. These pins, established by FCAS through their #StandUpToJewishHate campaign, serve as a universal symbol of solidarity and unity in the fight against antisemitism and all forms of hate. Adidas will also help raise awareness of each partner’s work. For more information, visit adidas.com, and for those interested in ordering blue square pins, they can visit FCAS.
Since ending the YEEZY partnership in October, adidas has been exploring various ways to responsibly utilize the existing YEEZY inventory. This process involved seeking feedback and listening to input from a diverse group of employees, organizations, communities, and consumers on how best to handle the existing product.
