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MIU MIU Fall Winter 2023.24 LIVE!

Ethel Cain, Emma Corrin, Mia Goth, Amelia Gray Hamlin, Zhao Jinmai, Zaya Wade, and Annabelle Weatherly star in Miu Miu's FW23 campaign

July 21, 2023
in Ad Campaigns, Celebs, Fall Winter 2023.24 Campaigns, Female Models, Lotta Volkova, Miu Miu, Videos, Womenswear
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MIU MIU LIVE!
©MIU MIU, Photography by Zoë Ghertner

Fashion brand MIU MIU unveiled its Fall Winter 2023 LIVE! campaign lensed by fashion photographer Zoë Ghertner, with art direction from Edward Quarmby. In charge of styling was Lotta Volkova, with casting direction from Ashley Brokaw. Beauty is work of hair stylist Holli Smith, and makeup artist Yadim. Stars of the campaign are singer-songwriter, Ethel Cain, actors Emma Corrin, Mia Goth and Zhao Jinmai, models Amelia Gray Hamlin and Annabelle Weatherly and model and LGBTQ+ advocate, Zaya Wade.

MIU MIU LIVE!
©MIU MIU, Photography by Zoë Ghertner
MIU MIU LIVE!
©MIU MIU, Photography by Zoë Ghertner

In the present, Miu Miu LIVE! resides at the intersection of real-time and the future, inhabiting transitory and democratic spaces – an airport? a television studio? – and embodying the concept of perpetual movement, which appears to exist both everywhere and nowhere.

The performances of the characters in this domain are immediate and dynamic – a live experience that shifts from moment to moment, becoming introspective and distant at times. This intentional disruption of the familiar is reflected in their unconventional attire. Their wardrobe consists of elegant twinsets, knee-length pencil skirts, and oversized tailoring crafted from dry, heavyweight wools that both conceal and expose the body.

MIU MIU LIVE!
©MIU MIU, Photography by Zoë Ghertner
Womenswear
©MIU MIU, Photography by Zoë Ghertner

Elements that are typically concealed, such as waistbands of stockings, signature panties worn without skirts, and delicate petticoats, are now revealed. This fusion of spontaneity and comfort is embodied in their clothing, while an aura of mystery surrounds them on an emotional level. Traditional notions that are universally acknowledged as genuine are challenged and viewed from an entirely new angle.

Womenswear
©MIU MIU, Photography by Zoë Ghertner
Womenswear
©MIU MIU, Photography by Zoë Ghertner
Tags: actressad campaignscelebsfw23VideosWomenswear
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