Fashion brand VUARNET unveiled its Spring Summer 2024 Collection titled “Fellowship Expeditions,” that fuses its French alpine heritage and worldwide outdoor culture. The collection’s goal is to include not only typical mountain athletes, climbers, and hikers, but also people with genuine and one-of-a-kind connections to the mountains. Mountain farmers, shepherds, vulcanologists, biologists, forest rangers, rescuers, guides, and ranchers are all vital parts of the outdoor culture.
SPRING SUMMER 2024 COLLECTIONS
Creative Director Boramy Viguier met these dedicated individuals who spend their lives immersed in nature, often in isolated and difficult terrains, during Vuarnet‘s Fellowship Expeditions. He concluded that they deserved the same amount of protection and high-quality gear as any athlete or alpinist. While Vuarnet‘s roots are in the Alps, including Chamonix, Annecy, Mont Blanc, Morzine, and Avoriaz, the Vuarnet Spring Summer 2024 collection also explores France’s vast array of mountains, including its overseas regions. Mountaineering in places like the French Caribbean islands with volcanoes and “Mornes” provides a unique perspective. Furthermore, the brand has a strong relationship with mountains in states such as California, Colorado, Oregon, and Wyoming.
This photo project honors the spirit of the “Fellowship” community while also emphasizing the brand’s commitment to delivering quality gear for all those who love the mountains and the great outdoors.
