As college football season springs to life and students flock back to their campuses nationwide, adidasintroduces its unique Rivalry Collection, dedicated to five key NCAA partners. This initiative represents the inaugural venture of adidas Originals into the collegiate realm.
Peter Gellert, Director of adidas Originals Basketball Footwear, remarked, “adidas is at the forefront of this growing crossover between the worlds of style and sports, and this collection marks our style culture being tailored and amplified across universities. It’s an exciting moment for fans, and there’s no better time or place to bring it to life than the start of the college sports season. ”
The Rivalry shoe, with its roots in basketball, boasts a nostalgic 1980s design complemented by a modern, streamlined form — perfect for transitions from lectures to game time. This launch allows devotees and scholars from Grambling State University, University of Miami, University of Nebraska, Texas A&M, and the University of Washington to flaunt their school pride via distinct Rivalry designs. Anticipate further adidas Originals series later this season, extending the spirit to other institutions.
Jeanne Schneider, the director of NCAA marketing and licensing at adidas, expressed, “College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colors through an iconic shoe like the Rivalry. We’re proud to be working with our NCAA partner programs to grow and promote their brands.””
The fresh Rivalry designs will be available for purchase from Friday, Sept. 1, priced at $110. They can be acquired from adidas.com/us/college and the adidas application.
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