The iconic luxury brand Louis Vuitton has unveiled its newest House Ambassador – the dynamic Australian-born South Korean artist, Stray Kids member Felix. Recognized as a rapper, singer, songwriter, and dancer, Felix has already made significant marks on both the global music and fashion landscapes.
Felix’s association with Louis Vuitton has been growing steadily, a testament to which was his appearance at the brand’s Pre-Fall 2023 Women’s show in Seoul. Felix also graced the Cruise 2024 show held on Italy’s picturesque Isola Bella. Moreover, he has flaunted Louis Vuitton‘s designs during major events, including his spellbinding performances at Lollapalooza Paris and the Stray Kids 5-STAR Dome tour concert in Fukuoka, Japan. This blossoming partnership between Felix and the Maison has been forged not just through shared events, but through a shared vision, inspired by Felix’s distinctive personality, style, and vision that resonate with audiences worldwide.
Nicolas Ghesquière, Louis Vuitton‘s Artistic Director of Women’s Collections, expressed his enthusiasm about Felix joining the Louis Vuitton family. Recollecting his first interaction with Felix during the Pre-Fall collection show in Seoul, Ghesquière shared, “It instantly clicked between us. He is really talented, I love his energy, his unique personality and his audacious sense of style.“
Born on September 15, 2000, in Sydney, Australia, Felix Lee is not just another name in the K-pop world. As the lead rapper and dancer of Stray Kids, a renowned boy group under JYP Entertainment, he has carved a place for himself with his distinct talents. While rapping remains his forte, Felix’s musical prowess extends to beatboxing and playing the piano, making him one of the versatile members of the group.
What sets Felix apart from many is his uniquely deep voice, which has become a signature in Stray Kids‘ tracks. His talents were introduced to the world when he made his debut with Stray Kids on March 25, 2018. The album “I am NOT” and its headline track “District 9” marked the beginning of Felix’s journey in the global music arena.
K-pop sensations such as J-Hope from BTS, Jackson Wang, and Hyein from NewJeans are also among the ambassadors for the French fashion house.
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