Fashion house JIMMY CHOO announced Korean singer, actress, model, and member of a girl group formed under Cube Entertainment (G)I-DLE, Mi-Yeon as the brand’s latest global ambassador. K-pop sensation will star in Jimmy Choo‘s Fall 2023 campaign, launching on 30th August.
I am excited and honoured to be joining the Jimmy Choo family as a global ambassador. I love the joy and glamour of the collection; I feel more confident when I am wearing Jimmy Choo. I can’t wait to share the beautiful campaign we worked on. — Mi-Yeon
Mi-Yeon is magnetic. From her musical talent to her captivating performances and inimitable personal style, she truly embodies the confident, playful spirit and creative energy of Jimmy Choo. We are thrilled to have Mi-Yeon join our global Jimmy Choo community. – Sandra Choi, Creative Director
