Fashion house Proenza Schouler unveiled its Fall 2023 campaign starring American actress Chloë Sevigny captured by fashion photographer Davit Giorgadze. Beauty is work of hair stylist Joey George, and makeup artist Emi Kaneko. Sevigny has always been a role model and a figure that the brand’s designers Jack McCollough and Lazaro Hernandez have admired greatly. Over the years, her steadfast pursuit of artistic experimentation and willingness to stretch her personal and professional boundaries have profoundly inspired the designers.
The collection depicts a single day in the life of Proenza Schouler woman from forty distinct perspectives. It encapsulates her demeanor, emotions, sensitivity, and style, as well as her femininity. For the Proenza Schouler Fall 2023 collection designers Designers Jack McCollough + Lazaro Hernandez dig a little deeper and explore her inner world, beyond her attire and exterior appearance. What beliefs dominate her daily life? To investigate this, the brand commissioned American author and novelist Ottessa Moshfegh to compose a series of fictional journal entries, that reveal the woman’s innermost thoughts and reflections. The writing of Moshfegh explores her fundamental values: family, relationships, career, grievances, and the simple pleasures she discovers in her daily routine. These entries are occasionally mundane, occasionally profound, but always personal.
