Fashion brand Martino Midali showcased its Spring Summer 2024 Collection, with a fashion show, on Monday, September 18th at Palazzo Isimbardi, Milan. A single woman. Hundreds, thousands, countless. Each unique yet collectively shaping the narrative of modern-day femininity under the banner of Martino Midali. This is a design narrative that champions a liberated aesthetic, pushing boundaries and embodying inclusivity and self-expression. This democratic fashion vision is epitomized as six everyday women join models to unveil the SS24 collection at Palazzo Isimbardi, reinforcing the ethos of Midali.
Martino Midali’s designs celebrate the essence of individuality, crafting pieces that resonate with authenticity. Central to this collection is the versatility of pleating, effortlessly transitioning from avant-garde concepts to daily wear essentials. Whether it’s the delicate overlays in dresses, the diversity in blouses, or the practicality of jumpsuits, every piece speaks to the brand’s commitment to comfort and wearability.
The collection’s palette, ranging from soft whites and earthy browns to vibrant corals and blues, complements a range of pieces, including the iconic golden Princess Bag. In a world dominated by fleeting fashion trends, Martino Midali stands firm with a message: “Fashion should be a reflection, not an imposition – accommodating all women, of every age and size.”
This inclusive ethos was further highlighted by the diverse women who graced the runway. Notable figures included television icon Susanna Messaggio and the multi-talented Roberta Termali. Their presence alongside industry professionals like Barbara Lancini, Laura Ciardelli, Isabella Giacchino, and interior architect Elisabetta Negri d’Oleggio showcased the brand’s broad appeal. The event resonated with the powerful vocals of Sardinian artist Ambra Pintore. Her song “Sa este” echoed the event’s central theme – challenging norms and celebrating individuality. Martino Midali’s collection transcends fashion, delving deep into the essence of femininity and the power of self-expression.
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