AREA, the avant-garde fashion powerhouse, has unveiled its first-ever Holiday Capsule Collection, and it is nothing short of spectacular. Seamlessly blending the brand’s signature crystal-encrusted jersey with inspiration from the haute couture draping techniques of iconic figures like Vionnet and Madame Grès, the collection offers a refreshing narrative on modern glamour.
Drawing from the resplendent aura of 1940s Hollywood, the Holiday collection resonates with a nostalgic touch of elegance. Yet, in true AREA style, it’s anything but conventional. The collection works with fully crystal-encrusted compact jersey, which is skillfully twisted and draped, culminating in cascading gowns. The palette is a gentle whisper of sophistication with hues of soft pink, mint, lilac, and a grounding charcoal grey.
The collection isn’t restricted to just evening wear. In their quest to redefine daily glamour, AREA has curated separates that infuse everyday with a touch of éclat. From oversized t-shirts that shimmer in their crystal demeanor to sleek cigarette pants and the brand’s signature folded cup dresses, there’s something for every fashion enthusiast.
To bring the campaign to life, AREA collaborated with London-based maestro, photographer Theo Sion, with styling by Katie Burnett The resulting imagery resonates with a palpable tension and ecstasy, mirroring the emotional depth of the collection itself.
It’s not just in the campaign that the collection shines. Ahead of its official launch, celebrities have already taken to the red carpet donning pieces from the collection. Saweetie and Paris Hilton were recently spotted at high-profile events, the VMA’s and Latin Billboards respectively, exuding radiance in AREA’s crystal gowns. Their appearances served as a perfect teaser to the collection’s impending release.
AREA’s Holiday Capsule Collection is not just an addition to the brand’s offerings; it’s a testament to its evolving legacy. The collection, which also features looks from their FW23 runway show, can now be explored and shopped at area.nyc.
In this modern age, where fashion often flits between the ephemeral and the classic, AREA’s Holiday collection stands out. It’s a reminder that while fashion evolves, the essence of glamour, the core of what makes an ensemble truly stand out, remains timeless.
fan of area but when brands start to put out bullshit like holiday collections you know the end is near…. its not what it used to be sorry