The much-anticipated Drop 001 is set to launch on November 1, available exclusively on Khy’s official website. The debut collection encompasses twelve essential fashion pieces, ranging in sizes from XXS to 4X. Prices are set between $48 to $198.
The Khy collection is touted to effortlessly merge high-end fashion with practical, everyday wear. Leading the charge are faux leather garments combined with foundational layering pieces. Ahead of the official release, those who were savvy enough to sign up for the mailing list have already been treated to a preview.
Khy’s inaugural collection lays a heavy emphasis on faux leather, spanning across various clothing items such as trench coats, bomber jackets, strapless mini dresses, and Y2K co-ords. Dominated by a black palette, this collection mirrors Kylie’s recent sartorial choices – a blend of high-fashion and grunge.
Jenner teased fans a few days before the launch, posting an Instagram photo draped in a black trench coat paired with striking red heels, captioned with the intriguing words, “meet khy.”
Kylie Jenner’s newest venture in fashion strives to offer trendy yet affordable faux leather attire. As per the brand’s mission statement, Khy seeks to fuse “luxury with everyday style.” The brand also alludes to future collaborations with renowned global designers and brands, ensuring that everyone can have a taste of high-end fashion without the steep price tag.
Drop 001, Khy’s pioneer collection, showcases 12 articles, predominantly in faux leather – including jackets, coats, tops, dresses, and gloves. The collection also introduces some basic layering pieces, crafted from a mix of spandex and nylon, capturing the signature Kylie form-fitting silhouette.
For those curious about the price point, Drop 001 items start at $90 (for the ‘baby tee’) and peak at $370 (for the leather trench).
Though the extent of Kylie’s involvement in the design process remains undisclosed, the Khy website mentions the brand as “edited collections by Kylie Jenner and special guest collaborators.” For its debut, Khy has partnered with Namilia, a Berlin-based brand helmed by designers Nan Li and Emilia Pfohl. This brand isn’t new to celebrity attention; fashion icons like Gigi Hadid, Billie Eilish, Paris Hilton, Dua Lipa and Julia Fox have all been spotted in Namilia designs.
With a promise of affordable luxury and collaborations with globally recognized designers, Khy is set to carve its niche in the fashion world, and with Kylie Jenner at its helm, it’s destined to make waves.
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