Cosmetics mogul and reality TV star, Kylie Jenner, is stepping into the world of fashion with the launch of her new clothing line, Khy. The 26-year-old entrepreneur made the exciting announcement on Instagram, where she unveiled a glimpse of her new venture to her massive following.
In a recent Instagram post, Kylie Jenner showcased herself in a chic long leather trench coat and vibrant red pumps from Ferragamo (CLICK to SHOP FERRAGAMO SHOES at SSENSE
), with a soft bronzed makeup look and a deep burgundy lip gloss. Beneath the post, she simply wrote, “Meet Khy.” Jenner also tagged the new Instagram account for her clothing line, directing eager fans to the brand’s fresh social media presence.
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The official Khy Instagram page features a single photo of Jenner in the same trench coat. This image offers a closer look at the leather coat’s high collar, cinched waist, and balloon-like sleeves. The caption reads, “Coming soon. Sign up at khy.com.” Kylie Jenner updated her Instagram bio to include the link to the brand’s newly launched website, and a statement on the brand’s account teases, “Coming Soon.”
Fashion enthusiasts can sign up for “early access” on the Khy website, although neither the official release date nor the early access date has been disclosed at this time.
This latest venture into the fashion industry is not Jenner’s first foray. In 2012, she collaborated with PacSun and her older sister, Kendall Jenner, for a brand within the clothing store. However, her path to fame and success skyrocketed when she entered the cosmetics industry in 2015, launching Kylie Cosmetics with three lip kits. Within four years, Forbes recognized her as the youngest self-made female billionaire, thanks to the brand’s digital and in-store success. In 2019, she sold a majority stake in the company to Coty. In 2021, Jenner and Coty relaunched the brand with “all new formulas that are clean and vegan.”
Kylie’s move into fashion aligns her with the family tradition of successful business ventures. Kim Kardashian has her shape wear line, Skims, and Khloé Kardashian boasts denim brand Good American. Earlier in the year, reports indicated that Kylie was collaborating with Emma and Jens Grede, who also work with Kim, Khloé, and Kris Jenner on their respective businesses, on a fashion line. The aim is to provide a higher-quality alternative to fast fashion, with a focus on responsibly sourced, better-looking clothing.
While it’s still early days, Khy appears to exude a polished, luxurious feel, with a style reminiscent of fashion houses like Balenciaga or Bottega Veneta. It’s too soon to predict the full collection’s appearance based solely on one coat, but Kylie Jenner’s recent street style suggests that Khy may feature form-fitting dresses, minimalist blazers, and sheer prints.
big fan of dscene for years but I am so upset you are giving space to everything jenner and kardashian. stop it.
Considering her brand just launched, this award just feels bought. What was innovative about her brand? How are the clothes made? Where are they made? What justifies this award? Everyone who has bought a garment hasn’t received it yet, hasn’t reviewed it yet…. There are so many others in the world working hard to make clothes sustainably, supporting local and sourcing in the best way possible, yet this is just feeding the Kardashian/Jenner ego.