JW Anderson presents its Holiday 2026 campaign at Strawberry Hill House, bringing together ready-to-wear, accessories, gifts and home objects inside the ornate interiors of the Gothic Revival residence. The campaign follows the preparations for a festive gathering, introducing an unusual cast of visitors, including a pigeon and a squirrel, alongside an assortment of clothing and decorative objects. The historic house provides the setting for a series of domestic scenes that explore the rituals of dressing, decorating and entertaining during the holiday season.
HOLIDAY SEASON
The campaign begins with preparations for the arrival of guests. A wreath welcomes visitors at the entrance, while bags sit near the door and knitted stockings appear throughout the rooms. These details suggest a household preparing for an occasion, with personal belongings and seasonal decorations occupying the same spaces. As the day progresses, the residents change their outfits according to their activities, beginning with a walk through the snow-covered grounds before returning indoors to prepare for dinner.
The pigeon and squirrel introduce an unexpected element to the domestic setting. The pigeon joins the household as a prospective lunch guest, while the squirrel examines the decorations and observes the activity around it. Their presence adds humour to the campaign, which treats the house as a place where ordinary festive preparations can take an unusual direction. Objects scattered throughout the interiors suggest the recent presence of people who have temporarily left the rooms.
Knitwear plays a central role in the Holiday 2026 selection, particularly through the JW Anderson x Pringle of Scotland collaboration. The collection introduces oversized argyle patterns, floral motifs and detailed intarsia knitting, bringing distinctive patterns and textures to the seasonal wardrobe. These pieces accompany the wider ready-to-wear offering, with different outfits appearing as the household prepares for its activities and guests.
The campaign approaches clothing through the familiar routine of choosing what to wear for different occasions. Winter walks, afternoon visits and evening gatherings provide the context for the changing looks. Knitwear remains a recurring element, connecting the festive setting with the collaboration’s decorative patterns and colours.
JW Anderson extends the campaign beyond clothing with a selection of objects for the home. Ceramics and glassware occupy the dining table, while candleholders and ornaments appear throughout the interiors. Knitted stockings contribute to the seasonal decorations, connecting the collection’s textile pieces with the objects that furnish the rooms.
The Holiday 2026 offering also includes bells developed specifically for the season, alongside stationery and other curiosities. These items introduce further possibilities for gift-giving and entertaining, reflecting the campaign’s interest in the personal objects that accumulate around the home during festive gatherings.
The arrangement of these pieces contributes to the campaign’s distinctive character. Glassware, candleholders and decorative accessories appear in unexpected combinations, while the clothing shares space with objects intended for everyday use and special occasions. The rooms accommodate an assortment of materials, colours and functions, reflecting the variety within the holiday selection.
