Celine heads out of town for its Spring 2027 campaign, captured by fashion photographer Zoë Ghertner. Michael Rider’s spring wardrobe takes on a country-house informality, with tailored clothes, elaborate evening pieces, and oversized leather goods worn with an assured disregard for convention. The campaign continues the designer’s exploration of how familiar clothes acquire character through proportion, accessories, and the people wearing them.
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Rider’s recent collections have established a broad wardrobe with room for individual tastes. Narrow tailoring, voluminous trousers, fine sweaters, and generous outerwear offer several approaches to silhouette. His studio develops these ideas by trying on the clothes, grounding the design process in what he and his team would choose to wear.
That practical starting point allows for considerable eccentricity. Rider plays with shrunken jackets, exposed shirt cuffs, exaggerated bags, and unexpected uses of jewellery. The clothes invite experimentation through fit and styling, with recognisable garments providing the foundation.
Lighter fabrics, eveningwear, and casually assembled combinations develop this approach further. Spontaneity and changes of scale shape the styling: a large bag, an exaggerated collar, or an unusually fine belt can alter the whole impression. These ideas give the campaign its fashion direction, with the styling carrying much of the collection’s personality.
A red sweater styled with a wide cummerbund over dark trousers captures that approach in a single outfit. The combination depends on the relationship between its proportions, sharpened by a metallic upper-arm accessory. Elsewhere, an ivory jacket with gold-toned trim introduces a ceremonial quality to pale tailoring. Elsewhere, an ivory jacket with gold-toned trim introduces a ceremonial quality to pale tailoring. A sleeveless black dress paired with an oversized hat continues the collection’s play with proportion. Ribbed knitwear and substantial stacks of bangles suggest another way to dress with the same confidence.
Ghertner gives these clothes a setting suited to Rider’s interest in dressing up and heading out of town. Grainy color photographs and black-and-white images establish the atmosphere of a country visit, with relaxed poses and formal pieces worn away from their expected occasions.
Leather goods and jewellery remain integral to the campaign. Large bags, Triomphe clasps, pearls, and lettered pieces extend Rider’s approach to personal style. Their presence gives the spring wardrobe continuity, allowing different outfits to share a recognisable Celine identity.
