Where to Buy New Balance 1906R Shoes that Taylor Swift Wore in NYC

Taylor Swift is once again the queen of sporty style, proving that a stylish pair of New Balance sneakers truly completes every look. Previously seen rooting for boyfriend Travis Kelce at a Kansas City Chiefs game on Sept. 24, Swift donned a Dôen white cropped tank, distressed Ksubi denim shorts, a Chiefs windbreaker, and red-and-white New Balance 550 sneakers. On Oct. 3, two days after cheering on the Kansas City Chiefs in New Jersey, the star was again seen sporting New Balances, this time the New Balance x GANNI 1906R Sneaker featuring the Egret shade, while arriving at Electric Lady Studios in New York City. The sneaker, a collobaration between the sportswear beand and luxury fashion brand GANNI, is flying off the shelves, with stock nearly depleted on various retailer platforms. If you’re eyeing them, there’s no time to hesitate!

The Off-Duty Look

Swift complemented her New Balance shoes with a laid-back, athleisure ensemble. She donned navy blue bike shorts and an oversized graphic t-shirt. To elevate the outfit, she opted for a two-toned Louis Vuitton Camera Box crossbody bag priced at $3,450, paired with black shades, green ankle socks, and a baseball cap. One might argue that Swift’s attire was inspired by non other thatn the late Princess of Wales.  Lady Di was frequently seen donning her favored fall transitional ensemble, consisting of an oversized crewneck sweatshirt paired with biker shorts, crew socks, and white dad sneakers, during the ’80s and ’90s.

Several pieces from Taylor’s look are up for grabs, though a few have been Swift-ly snatched up.

• Daydreamer Shania Twain Tee: Taylor showcased her admiration for the “You’re Still the One” artist in a Daydreamer LA “Shania Twain Any Man Of Mine Tee,” retailing at $88 USD.
• Cap: Accentuating her attire, Taylor chose a khaki Still Here Dad Cap, on offer for $45 USD.
• Camera Bag: The stylish Louis Vuitton camera box bag, retailing at $3,450 USD.
• Socks:Taylor sported Free People Movement Classic ruffle socks on her feet, retailing at $18.

New Balance x GANNI 1906R Sneaker

First showcased during Ganni’s Spring/Summer 2024 show at Copenhagen Fashion Week, the 1906R is available in two colorways. The one donned by Taylor boasts a soft white hue with striking yellow highlights, while the other combines yellow and black. Both sneakers utilize eco-conscious materials, including repurposed plastic.

Side panels prominently display the “N” logos, and the heel region features a unique double pull tab design. The shoes are complemented by rope laces reminiscent of hiking footwear, and the collaboration is capped off with a cushiony Abzorb foam midsole, ensuring added comfort.

The sneaker displays subtle co-branding, visible only on the sockliners. However, the packaging stands out with vibrant yellow shoe boxes adorned with the “GANNI” text all over. The capsule prominently features recycled materials, underscoring the collaborators’ dedication to environmental responsibility. The Ganni 1906R is priced at $170 USD.

Take a look at the main design features of the New Balance 1906R:

• ACTEVA LITE midsole offers adaptable, pliable support.
• Upper design takes inspiration from 2000s-era running shoes.
• Enhanced stability and comfort courtesy of ABZORB SBS heel cushioning.
• N-ergy outsole ensures optimal shock absorption.
• Stability Web outsole technology boosts arch support.
• Crafted from synthetic materials.
• Lace-up design ensures a snug fit.
• Style #: M1906RA

Though the sneaker is still up for grabs on NewBalance.com and some retail outlets, many sizes have already been been snapped up. If you’re struggling to find your size, it might be worth exploring popular reselling platforms such as eBay and GOAT.

In case you missed it: Check out out our guide on where to buy the New Balances that Taylor Swift wore to the chiefs game for under retail.

The Taylor Swift Effect

After Swift’s showcase of the sneakers, New Balance witnessed a surge in demand for the 550 model. Internal data from New Balance revealed that in the week following Swift’s endorsement, revenue for the 550 on newbalance.com jumped by 25%, with unit sales increasing by 22%. Visits to the New Balance 550 page spiked by 30% during that period, and in-house searches for the 550 model escalated by 73%. All these stats were grouped under the title “Taylor Swift Impact on 550” in New Balance’s presentation. Can Swift maintain her standing as a sneaker trendsetter? We’ll take a closer the egret white New Balance 1906R in the upcoming days. If the Ganni New Balances see a surge in pricing, it could signify the onset of a renewed New Balance craze.

Whether it’s her choice of chic sneakers or her pairing of oversized tees with biker shorts, Swift reimagines sporty attire with a touch of sophistication. As she continues to set trends and influence fashion narratives, it’s evident that her new sportswear aesthetic clearly reflects her vibrant and constantly evolving persona.