In a stunning fusion of artistic mastery and timeless beauty, TASCHEN, the distinguished art book publisher, joins forces with renowned artist Ai Weiwei to create a groundbreaking fine art jewelry collection. “The Zodiac Charms” is more than a mere jewelry pieces; it’s a celebration of cultural heritage and artistic dialogue. This exquisite collection pays homage to Ai’s pivotal 2010 installation, ‘Circle of Animals/Zodiac Heads’, which itself is a contemporary reinterpretation of the Chinese zodiac.
Each charm, meticulously sculpted by Ai Weiwei, is hand-cast in 999 pure gold, evoking a sense of history and authenticity. These pieces are not just jewelry; they are wearable artifacts that speak to the rich history of Chinese culture, its dialogue with the world, and the personal significance imbued within the zodiac symbols over centuries.
Capturing the essence of this remarkable collection is none other than Naomi Campbell, whose presence in the campaign adds a layer of sophistication and allure. Photographed by the famed duo Luigi & Iango, the campaign is a visual symphony that resonates with the elegance of the collection. Luigi Murenu’s hair styling breathes life into Campbell’s expressive poses, while Adam Fleischhauer‘s makeup artistry highlights her timeless beauty.
TASCHEN, known for its dedication to excellence in art publishing, brings its rich heritage of curating and celebrating art in book form to this unique venture. The publisher’s expertise in highlighting art’s most compelling stories now extends to this exclusive collection, inviting enthusiasts and collectors to own a piece of Ai Weiwei’s art in an entirely new way.
Ai Weiwei’s art has always been about more than aesthetics; it’s a reflection on contemporary society, history, and human rights. With “The Zodiac Charms”, he continues this narrative, weaving his social commentary into the fabric of the art world and beyond.
Together, TASCHEN, Ai Weiwei, and Naomi Campbell create a narrative that transcends the realms of fashion and art. “The Zodiac Charms” is not just a jewelry line; it is a statement, a conversation, and a bridge between cultures, crafted with the soul of artistry and the polish of high fashion.
Discover the complete jewelry collection in our gallery:
Photography by Luigi & Iango
Hair Styling by Luigi Murenu
Makeup Artist Adam Fleischhauer
Model Naomi Campbell – represented by Women Management in New York and Milano, Priscilla’s Model Management in Sydney and ZZO in Paris.
