As recently announced, Adrian Appiolaza has been appointed as the new Creative Director of Moschino. With a decade of experience in the industry, notably as Women’s Ready-to-Wear Design Director at Loewe and Chloé, Appiolaza brings a wealth of expertise and creativity to Moschino.
Appiolaza will be responsible for overseeing the Women’s, Men’s, and Accessories collections of Moschino, reporting to Massimo Ferretti, the Executive Chairman of Aeffe S.p.A. His debut with the brand will be the Fall/Winter 2024 Women’s collection, set to be showcased on February 22nd at 6:00 PM CET at the Museo della Permanente during Milan Fashion Week. This venue is historically significant for Moschino, as it hosted the “Moschino – X anni di Kaos! 1983-1993” exhibition in 1993, celebrating the first decade of the brand founded by Franco Moschino.
Massimo Ferretti expressed excitement and honor in welcoming Adrian to the Aeffe family. He highlighted Adrian’s unique experience, creativity, and knowledge of fashion history as key assets in writing a new chapter for Moschino. Ferretti praised Adrian’s explosive creativity, energy, and enthusiasm, qualities that resonate with the history of the Moschino brand, and wished him great success in his new role.
Adrian Appiolaza shared his admiration for Franco Moschino’s iconic creations and his talent to inhabit his time with lightness. He expressed gratitude to Massimo Ferretti for the opportunity to join Moschino and his eagerness to hear the history stored in the House’s walls. Appiolaza is ready to “transport the Maison into a new chapter, with a theatrical touch, in the pure style of Moschino“
