• Latest
AZ Factory’s Couture Innovation: The Jenny Hytönen Edition

AZ Factory’s Couture Innovation: The Jenny Hytönen Edition

January 23, 2024
Interview: The Blonds on SS26 and Madame Hollywood at NYFW

Interview: The Blonds on SS26 and Madame Hollywood at NYFW

September 17, 2025
Victoria Beckham Docuseries

Victoria Beckham Docuseries on Netflix October 9 – Discover The Trailer

September 17, 2025
Jaden Smith Named First Men’s Creative Director at Maison Christian Louboutin

Jaden Smith Named First Men’s Creative Director at Maison Christian Louboutin

September 17, 2025
Matt Damon and Ben Affleck Lead Netflix Crime Thriller The Rip

Matt Damon and Ben Affleck Lead Netflix Crime Thriller The Rip

September 17, 2025
Julian Klausner and Carlijn Jacobs: Visionary Collaboration for Dries Van Noten

Julian Klausner and Carlijn Jacobs: Visionary Collaboration for Dries Van Noten

September 17, 2025
Supreme Drops New Nike Air Force 1 Low in Two Colorways

Supreme Drops New Nike Air Force 1 Low in Two Colorways

September 17, 2025
Concrete Safari: Bronx and Banco Spring Summer 2026

Concrete Safari: Bronx and Banco Spring Summer 2026

September 17, 2025
Alexis Bittar Explores Miss USA 1991 in Spring Summer 2026

Alexis Bittar Explores Miss USA 1991 in Spring Summer 2026

September 17, 2025
New York Fashion Week Street Style: Day 3

New York Fashion Week Street Style: Day 3

September 16, 2025
Odell Beckham Jr

Exclusive: Odell Beckham Jr. Talks FRI&NDS, Vision and Creativity

September 16, 2025
Polaroid and Thrasher Unite for Limited-Edition Camera and Film

Polaroid and Thrasher Unite for Limited-Edition Camera and Film

September 16, 2025
AREA

AREA Introduces Spring Summer 2026 Collection by Nicholas Aburn

September 16, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

AZ Factory’s Couture Innovation: The Jenny Hytönen Edition

Soft-Punk Aesthetics Meet Sustainable Fashion

January 23, 2024
in AZ Factory, Couture Collections, Paris Fashion Week, Spring Summer 2024 Womenswear
0
Share on FacebookShare on Twitter
Courtesy of Az Factory

AZ Factory continued its commitment to nurturing emerging talents during Couture Week, fostering a dialogue between the younger generation of designers and the traditions of haute couture. This initiative includes providing up-and-coming designers with a team of professionals to guide them through the design and atelier processes, as well as offering support for international and institutional press visibility, marketing, and communications.

Courtesy of Az Factory
Courtesy of Az Factory

Among the designers supported by AZ Factory is Jenny Hytönen, known for her elaborate and highly technical designs, characterized by a sharp and imaginative approach. The AZ Factory with Jenny Hytönen SS 2024 Couture Collection was showcased at an official event of the Haute Couture Fashion Week, set in a secluded loft on rue du Pont aux Choux in Paris. This raw, urban space served as the ideal backdrop for Hytönen’s soft-punk creations. The unique presentation featured models mingling with guests, followed by a human-size scanner projecting their silhouettes throughout the room, creating an immersive experience that embodied Hytönen’s vision of the future: vibrant, diverse, and focused on transformation.

Courtesy of Az Factory
Courtesy of Az Factory

For Hytönen, the future of fashion is about repurposing and reinventing, turning old elements into new, innovative designs. Her approach combines external form with internal functionality, creating garments that reveal their history and durability. The AZ Factory with Jenny Hytönen SS 2024 Couture Collection primarily utilizes recycled military shearling jackets in various shades of brown, reimagined into feminine shapes like tops and neck covers, with miniskirts crafted from belts. The collection is a thoughtful collage of transparency and textures, featuring blush pink translucent silhouettes in organza, inspired by 1920s evening gowns, adorned with metallic details. Undergarments in the collection pay homage to the archival designs of Alber Elbaz, further emphasizing the blend of past and future in this innovative couture line.

View Gallery 10 images
Tags: Az FactoryJenny Hytönenss24
admin

admin

Related Posts

Paris Fashion Week SS26 Women’s Collection Schedule Update!
Paris Fashion Week

Paris Fashion Week SS26 Women’s Collection Schedule Update!

July 31, 2025
Backstage Moments at M/SA Spring Summer 2026 Show
Backstage Moments

Backstage Moments at M/SA Spring Summer 2026 Show

July 14, 2025
Backstage Moments at Feng Chen Wang SS26 Show
Backstage Moments

Backstage Moments at Feng Chen Wang SS26 Show

July 14, 2025
Silent Symphony: Peet Dullaert FW25 Haute Couture
Couture Collections

Silent Symphony: Peet Dullaert FW25 Haute Couture

July 14, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.