Gucci Spring Summer 2024 campaign comes with a striking return to the classic storytelling of a fashion photograph, Gucci’s first campaign under label’s newly appointed Creative Director Sabato De Sarno, titled “Ancora,” is orchestrated on a canvas of iconic simplicity. Captured by the legendary David Sims, the Spring Summer 2024 collection comes to life through a lens that is as much about the legacy of photography as it is about the vibrant future of fashion.
Under the direction of Sabato De Sarno and through the minimalist mastery of David Sims’ photography, Gucci Ancora redefines luxury with a bold yet understated palette. Art Director Riccardo Zanola’s precise aesthetic, coupled with Alastair McKimm’s fashion-forward styling, weaves a narrative of timeless elegance hitting the Gucci shops with the unfolding of the Spring Summer 2024 season.
Inspired by the heart of Florence’s iconic square, the Gucci Signoria pumps (pictured above), shaped under the leadership of Creative Director Sabato De Sarno for the Spring Summer 2024 line, capture the essence of modern elegance while paying homage to the eternal charm of the brand’s birthplace. Similarly, the newly introduced Gucci Horsebit platform loafers articulate a fresh perspective on the brand’s classic footwear, marrying tradition with a bold, contemporary twist.
Complementing the collection’s silhouette is the artistry of Hair Stylist Duffy and Makeup Artist Lucia Pieroni, whose work accentuates the natural allure of Gucci’s diverse ensemble of models. The finishing touch of manicurist Ama Quashie adds an understated sophistication to the campaign’s overall look.
Furthermore, embodying the spirit of the collection are the five new faces of Gucci—Fadia, Ana, Jiahui, Nyajuok, and Violet—each representing a facet of the brand’s inclusive vision. Alongside them are the enigmatic presences of Arthur Hargous, Prince Diamond, and the dynamic Ana Rossolovich.
“An Ode to Photography” is more than a new chapter for Gucci’s latest campaign—it is a nod to the formative moments of De Sarno’s career while celebrating fashion photography and where it is today.
Discover the complete Gucci Spring Summer 2024 campaign in our gallery:
Photographer David Sims
Creative Director Sabato De Sarno
Art Director Riccardo Zanola
Fashion Editor Alastair McKimm
Hair Stylist Duffy
Makeup Artist Lucia Pieroni
Nail Technician Ama Quashie
Models: Ana Rossolovich, Arthur Hargous, Fadia Ghaab, Jiahui Zhang, Nyajuok G, Prince Diamond, Violet Hume
