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Adidas Originals and Edison Chen release the “CLOT Superstar”

The two brands release their first collaboration, adidas' iconic sneaker redesigned

February 24, 2024
in Ad Campaigns, adidas, Sneakers
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Courtesy of Adidas Originals

Adidas Originals and Edison Chen have started an exciting collaboration with their first worldwide footwear release with the CLOT Superstar by Edison Chen, that was first showcased during Shanghai Fashion Week.

Courtesy of Adidas Originals

The design of the CLOT Superstar by Edison Chen reinterprets the classic adidas Originals silhouette with refined details reminiscent of classic suiting, the shoe features hand-stitched ridges on the distinctive shell toe, crafted in premium leather. Further elevating the design are elements such as a unique ripple effect on the midsole and outsole, a visible EVA wedge, and a luxurious leather welt. The shoe’s aesthetic is completed with a clean white colorway accented by black contrast stitching and logo details.

SNEAKERS

Accompanying the launch of the CLOT Superstar by Edison Chen is a campaign that invites everyone to step into the “House of Edison Chen.” This campaign features a film that transitions from the vibrant streets to a speakeasy lounge, with Edison Chen and a host of culturally aligned personalities like Jung Woo, Chris Severn, Joyce Wrice, Brent Faiyaz, and DPR Ian guiding the viewer through the experience.

Courtesy of Adidas Originals

The CLOT Superstar is slated for release on February 23, 2024, and will be available at select JUICE retail locations, online through adidas.com/edisonchen, juicestore.com, and the CONFIRMED app, priced at $200 USD. See more of the sneaker and the campaign images from Adidas Originals and Edison Chen “CLOT Superstar” release in the Gallery below:

View Gallery 10 images
Tags: adidasEdison Chensneaker releases
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Comments 1

  1. Luna says:
    1 year ago

    Wow finally a good collaboration with adidas originals ❤️

dscene

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