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Adidas x Song for the Mute 003

Latest collaboration brings new sneaker colorways

February 5, 2024
in Ad Campaigns, adidas, Sneakers
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Courtesy of adidas Originals

In their third collaboration, Song for the Mute and adidas Originals present “SFTM-003,” a collection that breathes new life into the classic Country OG silhouette, offering it in three colorways inspired by the 90s: pale grey and teal nylon, and a classic black leather with suede detailing. The addition of metallic D-ring hardware and a custom paracord-inspired toggle lacing system provides a future nostalgia element into the footwear.

Courtesy of adidas Originals

Lyna Ty, the Creative Director, incorporates innovative fabrication and detailing across the accompanying apparel range. The collection comprises eight pieces, with new textile and techniques. Highlights include sherpa fleece zip-up jackets with digital printed contrast sleeves and logo embroidery, distressed jersey hoodies in brown and teal, an oversized blazer, and press-stud track pants crafted from lightweight coated cotton. The range is rounded off with custom jacquard knitwear featuring intricate contrasting color work.

See the collection in the Gallery below:

View Gallery 11 images

The collection is captured by photographer Atsushi ‘Jima’ Nishijima, known for his candid shots of actors on film sets. In collaboration with Art Director and Stylist Stephen Mann, the campaign portrays youthful, behind-the-scenes moments of actors set against urban landscapes and transitional spaces, like back alleyways and metal scaffolding. Erol Karadag, the hair artist, adds a theatrical touch with period wigs that enrich the narrative, creating a time-traveling drama that complements Ty’s exploration of heritage and modernism.

See the campaign images in the Gallery below:

View Gallery 8 images
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