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GCDS’s ‘BACI DA L.A.’ Spring Summer 2024

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GCDS’s ‘BACI DA L.A.’ Spring Summer 2024

Fashion and Celebrity Photography: GCDS's Paparazzi Campaign

February 1, 2024
in Ad Campaigns, Spring Summer 2024 Campaigns
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Courtesy of GCDS / backgrid

GCDS‘s Spring Summer 2024 campaign takes inspiration from the paparazzi-style photos like Bottega Veneta’s campaign featuring A$AP Rocky and Kendall Jenner, but in this case by actually hiring a celebrity paparazzo company to shoot and produce it. Titled “BACI DA L.A.,” the campaign is a collaboration with celebrity paparazzi company Backgrid, shot entirely in Los Angeles.

Courtesy of GCDS / backgrid

Creative director Giuliano Calza conceptualized the campaign, which captures candid moments in LA’s hotspots, including Chateau Marmont and Melrose Avenue. These “stolen moments” satirize the invasive nature of paparazzi photography, providing a unique perspective on the fashion. The campaign seeks to play with the borders between reality and editorial, drawing inspiration from hype culture and archival Vogue Italia imagery by Steven Meisel.

Courtesy of GCDS / backgrid

The fashion showcased in the campaign centers around GCDS’s iconic pieces, including logo-laden ready-to-wear, form-fitting crop tops, baggy hoodies, and various handbags such as the Heart Bag, Call-Me Comma Bag, and Comma Notte Bag. The campaign’s imagery captures models in scenarios resembling paparazzi shots, from casual outings to private moments, and highlights key accessories from the Spring/Summer 2024 collection.

View Gallery 8 images
Tags: ad campaigngcdsss24
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Comments 1

  1. Shannon says:
    1 year ago

    Gcsa and los angeles what a mix of perfection into one ❤️❤️❤️

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