During Milan Fashion Week in February 2024, THEMOIRè, renowned for its 100% Made in Italy vegan bags, unveiled its latest collection, the “Wings of Change”, alongside the innovative Infinity Forest project. Co-Founders and Creative Directors Salar Bicheranloo and Francesca Monaco spearhead THEMOIRè’s commitment to environmental and social responsibility, positioning the brand as a pioneer in the realm of sustainable fashion. Recognized for its ethical practices, THEMOIRè has garnered accolades such as the PETA Vegan Fashion Award and a nomination for the Sustainable Fashion Awards 2022.
At the heart of THEMOIRè’s philosophy lies the Infinity Forest project, which represents a tangible manifestation of the brand’s Virtual Forest initiative developed in collaboration with TreeNation. Serving as a strategic partner and platform for responsible reforestation efforts worldwide, TreeNation enables THEMOIRè to contribute to the Usambara Biodiversity Conservation project in Tanzania. This endeavor focuses on preserving biodiversity, fostering environmental education and conservation, and uplifting communities through agroforestry practices.
By intertwining fashion with environmental stewardship, THEMOIRè underscores the interconnectedness between style and sustainability. Through initiatives like the Infinity Forest project, the brand not only showcases its dedication to ethical production but also actively engages in meaningful efforts to protect and preserve our planet’s natural resources. As THEMOIRè continues to lead the charge for responsible fashion, its Wings of Change Collection serves as a testament to the brand’s unwavering commitment to a greener, more equitable future.
Explore the collection in the Gallery below:
