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Colmar SS24 Collection Embraces the Great Outdoors

Colmar blends technical performance with timeless style for Spring Summer 2024.

March 13, 2024
in Menswear, Spring Summer 2024 Menswear, Spring Summer 2024 Womenswear, Womenswear
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© Colmar

Colmar Spring Summer 2024 collection is a harmonious blend of smart minimalism, versatile functionality, and the seamless integration of urban aesthetics with performance-ready design. Named “The Activewear Attitude,” it is an ode to the gorpcore trend, yet transcends it with timeless products that promise not just to be a part of one’s wardrobe but to become indispensable to it.

SS24 COLLECTIONS

The essence of the collection is encapsulated in its commitment to versatility and functionality, ensuring that each piece can transition effortlessly from the urban landscape to the rugged terrains of nature. Colmar SS24 is designed for the modern nomad whose life is a perpetual motion of exploration, both within the confines of city life and in the vast expanses of the outdoors. This adaptability is not just a feature but a declaration of the brand’s philosophy: fashion should serve the wearer in every aspect of their life, embodying a “no waste” ethic that champions sustainability alongside style.

© Colmar

Sustainability is at the core of Colmar’s vision for Spring Summer 2024. It is a bold step toward responsible fashion, with a strong focus on quality and longevity. With garments composed of 70 to 100 percent recycled fabrics, Colmar presents an eco-conscious choice for consumers and also showcases innovation in utilizing fluorocarbon-free water-repellent finishes. This commitment to “no waste” extends to the lifecycle of each garment, urging consumers to embrace a more sustainable fashion ethos.

© Colmar

Packability is another cornerstone of the collection, reflecting a keen understanding of the modern lifestyle’s demands. Colmar introduces a range of outerwear that is functional and thoughtfully designed to be compact and easy to carry. This feature caters to the unpredictable nature of travel and outdoor adventures, ensuring that a piece of Colmar is always within reach to provide protection and comfort without burdening the wearer.

Breathability is meticulously engineered into the collection, with garments constructed following a body mapping pattern. This innovative design approach ensures warmth where needed and breathability where it’s crucial, maintaining comfort at all times. It’s a thoughtful consideration that underscores Colmar’s dedication to performance without compromising on the wearer’s comfort or the garment’s aesthetic appeal.

© Colmar

The collection itself is a diverse array of jackets, sweatshirts, t-shirts, and pants that embody the current zeitgeist while remaining true to the gorpcore philosophy. From classic to combined quilts, hooded to hoodless options, and the inclusion of shells, the range offers a total look that is as much about performance as it is about making a style statement. The color palette is a deliberate choice of neutral tones accented with brighter hues, allowing for individual expression or layered ensembles that respond to the changing climates and varying needs of the wearer.

Colmar SS24 collection is a reflection of the brand’s forward-thinking approach to activewear. It embraces the ethos of gorpcore by marrying technical prowess with stylistic considerations, making each piece a versatile, sustainable, and fashionable choice for the conscious consumer.

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