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8th St AS350 by Ronnie Fieg for Adidas Originals & Clarks Originals

Kith unveils Elevation Exclusive Collection, rewarding loyalty with unique apparel and footwear

April 26, 2024
in adidas, Sneakers, Sportswear
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Ronnie Fieg
8th St AS350 by Ronnie Fieg for Adidas Originals & Clarks Originals,  Courtesy of KITH

Fashion house Kith is set to enhance its relationship with its dedicated customer base through its latest Loyalty Program-exclusive collection, “Elevation Exclusive.” This new offering is an extension of Kith’s commitment to rewarding its loyalists with unique experiences and products. Available from April 26th at 11 AM EST/CET, this collection is accessible exclusively via the Kith App to Loyalty Members who are part of the Elevation tier or higher.

The “Elevation Exclusive” assortment includes a range of apparel, accessories, and special-edition footwear, all designed in the brand’s distinctive Elevation hue. The collection features staple pieces such as tees, the Nelson Crewneck, and the Williams III Hoodie, all adorned with Kith Classic branding. These staples are accompanied by exclusive headwear options, including a custom Kith cap and a collaborative New York Yankees hat produced with New Era, each embroidered with the Kith logo and ‘Just Us Loyalty’ slogan.

Ronnie Fieg
©KITH
Ronnie Fieg
©KITH

Further expanding the collection, Ronnie Fieg continues his celebrated 8th St collection in partnership with adidas Originals and Clarks Originals. This collaboration introduces a limited-edition AS350, blending the classic adidas AS350 upper with Clarks’ iconic crepe outsole. This unique sneaker is crafted from premium pigskin suede with nubuck leather stripes and is punctuated with Kith & AS350 branding, all presented in the striking Elevation blue hue.

The Kith Loyalty™ program is a points-based system designed to enrich the shopping experience by offering rewards such as early access to releases, exclusive products, and unique experiences. Customers can join the Loyalty Program by creating an account or logging into an existing account on the Kith App. New account members can start earning points immediately, while existing customers are placed into tiers based on their lifetime purchase history.

Adidas
©KITH
Adidas
©KITH

With “Elevation Exclusive,” Kith continues to elevate its product offerings and also deepens its engagement with the community, acknowledging and rewarding the loyalty of its customers with exclusivity and early access to highly coveted products. This strategy maintains the brand’s elite status and also fosters a stronger connection with its most dedicated followers.

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