Luxury house Fendi unveiled its Peekaboo 2024 campaign starring supermodel Kate Moss and her daughter Lila Moss captured by fashion photographer Craig McDean. In charge of styling was Melanie Ward, with creative direction from Karl Bolander and Ronnie Cooke-Newhouse, set design by Eleonora Succi, and casting direction by Shelley Durkan. Beauty is work of hair stylist Anthony Turner, and makeup artist Peter Philips.
Fendi’s 2024 Peekaboo campaign celebrates family ties and timeless elegance. It highlights the beauty and emotional depth of the Peekaboo bag while also underscoring the intimate mother-daughter relationship shared by Kate and Lila Grace. Following their memorable appearance on the runway for Kim Jones’s debut Couture collection for Fendi, which celebrated family ties both blood and chosen, the Moss duo’s participation in the Peekaboo campaign is a continuation of this heartfelt story. The runway show, which was an intergenerational gathering of iconic women, underscored the matriarchal power that is synonymous with the Fendi name.
The 2024 Peekaboo Campaign highlights the Selleria line, showcasing the craftsmanship and materials that Fendi is renowned for. The Selleria, with its Cuoio Romano leather, hand-made stitching, and sterling silver details. Passed down from Adele Fendi, the house’s founder, to Silvia Venturini Fendi, it represents the transmission of values and skills from one generation to the next. As the Peekaboo bag continues to evolve, its essence remains unchanged. It is a symbol of Fendi’s commitment to craftsmanship, family, and the enduring elegance that defines the brand.
Kate moss keeps pushing her daughter until everyone I’m pretty sure this was conditioned by Kate to use the donor as well unless they wouldn’t shoot the campaign at all 🫥🫥🫥🫥
I agree there’s absolutely nothing interesting about this girl besides being the daughter of Kate Moss 😅