The summer season reflects a time of carefree enjoyment, a sentiment perfectly encapsulated by the LOEWE Paula’s Ibiza collection. Inspired by the iconic Paula’s boutique, which played a central role in the counter-cultural movement of the 1970s, this collection is a celebration of island life and the vibrant energy of summer. Whether for city outings, beach holidays, music festivals, or leisurely strolls, LOEWE Paula’s Ibiza offers a playful wardrobe infused with the brand’s unmistakable sense of ease.
The accompanying visual portfolio, shot by Gray Sorrenti, brings the collection to life through a diverse cast of international musicians and creatives. The campaign features a diverse array of talents, with Young Miko showcasing her musical talent as a singer-songwriter, Kevin Abstract demonstrating his narrative skills in rap and songwriting, and TAEYONG exhibiting his versatility as a performer in the K-pop scene. Yebba‘s powerful vocals and emotive performances highlight her talent as a singer-songwriter, while 070 Shake‘s unique style and lyrics showcase her artistry. Together, these artists bring depth and diversity to the campaign, inspiring others with their creativity.
Regarding women’s wear, the collection exudes fluid femininity and spontaneity with a graphic edge. Archive scarf prints adorn dresses and shirts, while crop tops paired with asymmetrically hemmed ruffle miniskirts add movement. For men, oversized tops and baggy, west-coast style shorts take center stage, accentuated by bold stripes and hyper-colored prints by artist Douglas Abraham, featuring abstract motifs like dice, teddy bears, and planets.
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Footwear options range from espadrilles to biker boots, catering to diverse summer styles. Whether opting for casual sandals or statement-making sneakers, each piece is crafted with attention to detail, including distinctive features like crystal embellishments and metallic effects. The addition of the Sporty Mask eyewear, crafted in acetate with a wraparound design, further complements the summery aesthetic.
The campaign also showcases LOEWE’s commitment to social responsibility, with proceeds from basket bag sales supporting various humanitarian causes, including providing university scholarships and humanitarian relief in communities across the globe.
View the campaign in the Gallery below:
