SKIMS just released their latest underwear campaign, starring global superstar Sabrina Carpenter. Shot by the well known British photographer Jack Bridgland, known for his vivid and daring imagery, the campaign plays with a ’90s nostalgia, intertwined with the SKIMS’ Stretch Lace and Fits Everybody collections. Sabrina Carpenter, with her upcoming Coachella debut and the success of her latest single “Feather,” embodies the youthful, vibrant, and fashion-forward spirit that SKIMS aims at in their lingerie pieces. The campaign is all about the appeal of lace and form-fitting underwear, that is both contemporary and nostalgically chic.
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In her role as the face of the campaign, Sabrina Carpenter expresses a genuine affinity for the collections, praising comfort and flattering designs. Kim Kardashian, co-founder and chief creative officer of SKIMS, lauds Sabrina for her fashion sense and her ability to connect with the next generation, making her a strategic cast for the campaign. Both collections drop on April 3rd, 2024.
I adore Sabrina she is amazing 😍