Returning to the heart of Paris for a fresh start, Chemena Kamali, the Creative Director of Chloé, has infused the brand’s Fall 2024 Campaign with a spirit of instinctive movement and authenticity. “I wanted these images to reflect the instinctive spirit and motion of the Chloé woman. She is rooted in reality and free,” Kamali expresses. This vision is brought to life through the lens of renowned photographer Sam Rock and the film direction of Frank Lebon, capturing the essence of the Chloé woman against the setting of Paris’ iconic architecture.
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The campaign showcases the debut Pre-collection under Kamali’s creative direction, featuring a diverse lineup of models, including Jessica Miller, Liya Kebede, Suvi Koponen, Shuqi Lan, Kristine Lindseth, Saphira Krumhaar, and Ornella Umutoni. Each model embodies the effortless elegance and free-spirited femininity that Chloé is known for. The collection itself is a testament to Kamali’s dedication to blending reality with a touch of dreaminess, creating pieces that are both grounded and ethereal.
Available from May 31st, 2024, in Chloé boutiques and on Chloe.com, the Pre-collection offers a glimpse into Kamali’s vision for the brand. The pieces are designed to be versatile and timeless, with a focus on high-quality materials and meticulous craftsmanship. Each item in the collection reflects Kamali’s deep understanding of Chloé’s heritage and her ability to innovate within that framework.
Chloé, founded in 1952 by Gaby Aghion, has always been a pioneer in luxury ready-to-wear, liberating women from the formal fashion of the era. Aghion’s vision was to create clothing that allowed women to dare to be themselves, a philosophy that Kamali continues to uphold. Today, under Kamali’s leadership, Chloé remains a leading luxury French fashion house, embracing free-spirited femininity and effortless style.
